OOFOS Opens First Permanent U.S. Retail Stores in Key Markets

OOFOS is taking a bold step in its growth journey by expanding into physical retail. The global leader in Active Recovery footwear has announced a major milestone: the opening of its first permanent retail stores in the United States. This expansion marks a new chapter for the brand, which has built a loyal following over the past 14 years through direct-to-consumer (DTC) channels, Amazon, and a robust wholesale network.

New Stores in High-Traffic U.S. Markets

The first three OOFOS retail locations will launch in May and June at Pentagon City in Arlington, VA, the Mall of Georgia in Buford, GA, and the Florida Mall in Orlando, FL—all high-traffic areas in key regional markets. Each location was selected for its strong market potential, ensuring OOFOS can connect with even more customers across the country.

A Strategic Step Forward

OOFOS’s growth has been impressive, with international momentum, especially in Japan, continuing to drive global awareness. The new brick-and-mortar stores build on the success of OOFOS’s pop-up locations, including their popular presence along Boylston Street at the Boston Marathon.

"We've always believed in building smart, sustainable growth" said Lou Panaccione, Co-Founder and CEO at OOFOS. "With these new retail locations, we are starting small and being intentional with our strategy, with the goal of complementing our existing DTC and wholesale channels while also offering an additional touch-point to share our mission of helping people feel better."

An Experiential Retail Approach

These new stores are designed to be more than just shopping destinations, they are experiential touchpoints. Visitors can try on a wide range of OOFOS footwear, including the latest OOmy Stride and OOmy Zen styles, as well as a variety of open-toe and closed-toe options. All styles feature the brand’s proprietary OOfoam™ technology, which is engineered to absorb 37% more impact than traditional footwear foam, reducing stress on the body.

OOFOS’s retail launch is part of its broader mission to support wellness and innovation. The brand remains committed to giving back through initiatives like Project Pink, which funds breast cancer research and patient care with every purchase.

To learn more or find a store near you, visit oofos.com.