ororo, the most trusted heated apparel brand delivering premium, durable, and cost-effective gear for cold conditions, has announced that Charlie McAvoy Jr, star National Hockey League (NHL) defenseman for the Boston Bruins is now an official brand Ambassador. As the 2025 NHL season kicks off, McAvoy will wear his favorite ororo heated apparel for training, practice, and on gamedays, keeping warm through every challenge the winter brings both on and off the ice.
McAvoy: An NHL Star and Inspirational Role Model
Widely regarded as one of the best defensemen in hockey, McAvoy is a 2022 NHL Second-Team All Star, a 2019 Stanley Cup Finalist, and a 2018 IIHF World Championship bronze medalist (where he also led all defensemen in scoring). He was selected for the NHL All-Rookie Team in 2018 and is known for his on-ice intelligence, grit, and versatility.
Beyond his metrics, McAvoy’s leadership and character have made him a role model, admired for his family-first approach and upstanding presence within and beyond the rink. Off the ice, he’s known for balancing his pro career with family, community, and mentorship for up-and-coming hockey talent.
Why ororo? Performance Meets Everyday Comfort
As the official ororo Ambassador, McAvoy and his family, including his dog Otto, will be equipped with ororo’s flagship heated vests, jackets, and accessories to use throughout their day when “a little extra warmth” is needed. For the Massachusetts-born star who grew up with tough New England winters, and now competes on cold rinks across the league, heated gear is essential for daily life and recovery.
“I am thrilled to be joining the ororo Heated Apparel family as an official Ambassador,” said McAvoy. “Ororo as a brand encourages customers to be active, even during the cold seasons, and enables customers to continue their favorite outdoor activities year-round. Living in the Northeast, I’ve grown up enduring cold winters, and ororo’s heated apparel gives me, my family, and even my dog comfort off the ice and in our daily lives.”
Collaboration and Product Feedback
McAvoy’s role extends beyond sponsorship; he’ll collaborate with ororo on new hockey-focused styles and offer real-time feedback on product design, ensuring every detail meets an elite athlete’s standards. According to ororo’s Director of Product Development, Adrienne Klein, “McAvoy will be able to provide us with key feedback on important details and functionality across our new product designs… a big part of this will be exploring his individual style and integrating this into these pieces for a personal design touch from McAvoy himself.”
Impact on Fans and Community
As ororo’s Co-Founder and CEO, Mark H. explains, “Charlie is an incredible role model and leader both on and off the ice. He embodies the values and active lifestyle in line with our brand and our customers. Charlie and his family bring an inside look into how our heated apparel can be used for athletes at the top of their game, and for customers in daily life. We are looking forward to supporting Charlie, his family, and the Bruins this season”.
For more about Charlie McAvoy Jr. as an ororo Heated Apparel Ambassador, visit ororowear.com.
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