Post Malone Ignites The Salvation Army’s Red Kettle Campaign During Cowboys Thanksgiving Game

A Texas tradition returns with superstar energy thus launching a season of hope for millions in need.

A National Stage for Giving

This Thanksgiving, global music icon Post Malone will headline the Red Kettle Kickoff Halftime Show during the Dallas Cowboys game against the Kansas City Chiefs, airing nationwide on CBS at 3:30 p.m. CST.

Now in its 29th year, the Red Kettle Kickoff is a Texas-sized celebration that marks the official start of The Salvation Army’s legendary holiday fundraiser, one of the largest and longest-running in America.

A Personal Connection

With deep Dallas roots, the halftime show is a homecoming for Malone, whose family moved to the local area years ago when his father worked for the Cowboys.

“I’m from Texas. I grew up a Cowboys fan and have been watching this halftime show for years,” stated Post Malone. “It’s a real honor to be part of the Red Kettle Kickoff with The Salvation Army and the Dallas Cowboys and help bring hope to so many people”.

Cowboys and Community (Building a Legacy)

The Dallas Cowboys and the Jones family have partnered with The Salvation Army for nearly three decades, helping bring hope to local neighborhoods each holiday season.

“The Red Kettle Campaign is more than a tradition it’s a lifeline,” added Charlotte Jones, chief brand officer and co-owner of the Cowboys. “Every ring of a bell is a reminder that small acts of generosity can spark real joy.”

Why the Red Kettle Campaign Matters

The Salvation Army operates more than 7,400 centers nationwide and is the country’s largest private provider of social services. Their work includes:

• Food pantries and meal services for families in crisis

• Housing programs to battle homelessness

• Disaster relief, youth initiatives, and support for seniors

• Advocacy for human trafficking victims

Every donation collected during the campaign assists nearly 28 million Americans annually, and crucially money given in each community stays local to maximize impact.

Ways to Support This Year

Donors can participate in several ways:

• Drop cash or checks at any Red Kettle location nationwide

• Make digital donations with Apple Pay, Google Pay, PayPal, or Venmo

• Give cryptocurrency online, including Bitcoin and Ethereum

• Volunteer to ring a Red Kettle bell by signing up online

• Find more resources at SalvationArmyUSA.org

History of a Giving Tradition

The Red Kettle campaign began in 1891 in San Francisco, inspired by a Salvation Army officer’s memories of charitable iron pots in Liverpool, England.

The campaign quickly spread, funding Christmas dinners, disaster relief, and community support across the globe a legacy that continues today with over 25,000 kettles in use worldwide.

Lasting Impact (Hope Beyond The Holidays)

“For nearly three decades, the Dallas Cowboys and the Gene and Jerry Jones family have been dedicated partners to The Salvation Army,” share Commissioner Merle Heatwole, national commander. “Their unwavering commitment helps bring hope and care to our most vulnerable neighbors, and we’re deeply thankful to Post Malone for helping us kick off the holiday season”.