PUMA Relaunches CATch UP to Tell the Brand’s Most Inspiring Stories

PUMA gives its company magazine CATch UP a bold digital refresh thus offering a deeper look into innovation mixed with sport and culture.

A New Digital Home for PUMA’s Storytelling

Sports company PUMA has relaunched its online magazine, CATch UP, as part of its broader journey to transform into a top three global sports brand.

The revamped platform invites journalists, athletes, investors, retailers and sports enthusiasts to explore life inside PUMA from its innovations and heritage to its people and priorities.

Accessible at puma-catchup.com, the magazine now features an editorial redesign with clean visuals, a more intuitive structure and content built to engage readers who want authentic insights into the company’s evolution.

Designed to Share the Best of PUMA

“With more than 75 years of history and incredible innovations, PUMA is brimming with interesting stories and historical anecdotes that are too good not to share with a wider audience,” remarked Kerstin Neuber, Senior Director of Communications at PUMA. “With PUMA CATch UP, we want to tell these stories to anyone who is interested in our company.”

The update positions CATch UP as more than a corporate platform it’s PUMA’s own space for storytelling. Each feature will shine a light on the brand’s spirit of creativity and performance while sharing the milestones that shape PUMA’s presence in sport and style.

Exclusive Insights From Leaders and Athletes

At relaunch, the magazine features exclusive interviews revealing the human side of innovation and competition. CEO Arthur Hoeld discusses his vision to unite PUMA under one global sports identity, while world‑record pole‑vaulter Armand “Mondo” Duplantis opens up about chasing excellence and staying grounded in the process.

These early articles set the tone for CATch UP’s editorial direction personal yet informative, and always connected to the world of sport.

From Internal Journal to Global Platform

CATch UP originally launched in 2015 as an internal employee publication but quickly gained a following beyond company walls.

With the redesign, the editorial scope expands significantly, balancing deep features with shorter, engaging reads that appeal to both professionals and fans.

The magazine’s current design and technical structure were created by Cologne‑based digital agency studio8020, leveraging innovative web development to elevate storytelling and user experience across devices.

Celebrating PUMA’s Past and Future

As PUMA continues to grow globally, CATch UP will serve as both an archive and a lens into what’s next. It showcases how the brand combines legacy with progress highlighting the athletes, ideas and values driving its transformation in sport and culture.