PUMA KING 20 Launch with Xavi Simons and Skepta

Global sportswear giant PUMA has officially introduced the 20th generation of the legendary PUMA KING, debuting in a striking Launch Edition colourway. Recently spotted on the pitch with Xavi Simons and amplified through a cultural link-up with London icon Skepta, the KING 20 arrives with a refreshed identity, one rooted firmly in tradition yet boldly designed for the modern game.

Celebrating the KING Mentality in North London

To kick off the launch, PUMA and Xavi Simons embarked on a mission to uncover players who embody the KING mentality, those who take risks, play fearlessly, stay authentic, and command every inch of the field. Their North London scouting journey culminated in one of the coldest collaborations of the year, as Skepta teamed up with Xavi and PUMA to host a special KING 1v1 Tournament.

The high-energy competition featured 16 elite prospects, all battling for the crown. Ultimately, one standout baller earned the title of KING, taking home:

A pair of gold PUMA KING 20s
Two Premier League tickets
And a PUMA boot deal

Reflecting on the day, Xavi Simons shared:

“North London showed out and shut it down, real ballers everywhere. The vibe, the culture, the young talent… it’s so unique here. And connecting with Skepta? Top guy. I’m blessed to experience this daily.”

The PUMA KING 20: Where Tradition Meets Cutting-Edge Innovation

The PUMA KING 20 represents a seamless fusion of legacy craftsmanship and future-ready engineering. Built for players who dominate with intelligence, precision, and flair, the KING 20 delivers unmatched touch, control, and comfort, defining what it means to be a modern KING on today’s fast-paced pitch.

🔹 TOTALTouch+ Upper

At the centre of the boot’s innovation is TOTALTouch+, a next-generation, non-animal-based upper material that offers:

Exceptional softness
Lightweight responsiveness
Enhanced on-ball control
Precision laser perforations
3D texture structuring
A specialised grip finish

Together, these features create a tactile, confident touch that adapts to every phase of play.

🔹 Custom-Fit Knitted Construction

A dynamic knitted design wraps the foot naturally, while:

Cushioned tongue pods
A reactive lacing system
And a supportive midfoot structure

Combine to enhance lockdown, stability, and all-game confidence.

🔹 Engineered Knitted Heel + Ortholite Padding

The iconic KING lockdown returns stronger than ever, offering secure fit, shock absorption, and day-long comfort.

🔹 Lightweight PEBA Outsole

Finally, the reactive PEBA outsole delivers the perfect balance of stability and agility, helping players accelerate, change direction, and control the game’s tempo.

Availability

The PUMA KING 20 Launch Edition is available globally from November 13 at:

PUMA stores
PUMA.com
Select specialist football retailers

The PUMA KING 20 is more than a new boot; it is a cultural statement, a performance milestone, and a celebration of 20 generations of football excellence. Blending tradition with innovation and pairing elite athletes with influential creatives, PUMA continues to redefine what it means to rule the pitch with true KING mentality.