PUMA dives into the powerful stories culture and sustainability behind football shirts with its new podcast Who Gives a Shirt.
The Power of Football Shirts Beyond the Pitch
The new podcast dives deep into how football shirts have become symbols of fandom, identity, and style worldwide. It explores their origins, design evolution, and emotional resonance, telling the stories behind these iconic jerseys from the first international matches to today’s fashion runways. Hosts Jack and Kimberley engage expert guests including designers, historians, superfans, and changemakers to reveal how football kits unite communities and shape culture.
Jack Fowler shares,
“I’m genuinely so excited to be co-hosting this podcast and diving into the amazing stories behind football shirts. It’s wild to see how something as simple as a shirt can mean so much to people, forming part of their identities and core memories.”
The Episodes: From Origins to Future Innovations
- Episode 1: Kicking Off explores why football shirts were first created and how early kits influenced the game. Journalist Xaymaca Awoyungbo recounts the chaotic beginnings of football attire and how modern designs blend historical nods with performance needs.
- Episode 2: The Synthetics Switch unpacks the shift from traditional fabrics to synthetics, featuring James Harkin, TV show researcher and podcast host, who explains how innovation enhances player comfort and durability.
- Episode 3: Dress Like Your Heroes dives into the boom in replica shirts with Manchester City superfan Angela Worrall discussing what fan jerseys mean to supporters and their origins in unexpected places.
- Episode 4: From Goals to Garms highlights how football style has crossed into mainstream fashion, with designer Hattie Crowther sharing how iconic kits inspire global trends and inclusivity.
- Episode 5: Jerseys for the Future looks ahead to sustainability with insights from textile upcycler Andrew Burgess on PUMA’s RE:FIBRE program that recycles polyester waste into new materials.
Honoring Tradition and Driving Sustainability
Kerstin Neuber, Senior Director Corporate Communications at PUMA, stated,
“Football shirts are powerful symbols of fandom, yet their environmental impact is not widely explored. With Who Gives a Shirt, we celebrate their cultural and historical significance while highlighting the designs shaping the future of sportswear. It’s about honoring tradition while driving the game, and the industry, forward in a responsible way.”
All PUMA official football replica jerseys for the 2024/25 season are now made with RE:FIBRE, a textile-to-textile recycling initiative that transforms old garments and factory cuttings into new, sustainable fabrics—eliminating virgin polyester and supporting a circular fashion future.
Where to Listen and Join the Conversation
The Who Gives a Shirt podcast is part of PUMA’s broader FOREVER.BETTER. sustainability platform and is available on Apple Podcasts, Spotify, PUMA’s YouTube, and all major streaming services. It invites football fans, fashion lovers, and sustainability advocates alike to explore how their favorite sport is evolving—not just on the pitch but in its impact on the planet.
This compelling new series celebrates the legacy, identity, and future innovation woven into every football shirt, connecting community, culture, and responsibility with every thread.
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