Ralph Lauren Returns to Australian Open as Official Outfitter with a Message of Unity

Ralph Lauren Returns to Australian Open as Official Outfitter with a Message of Unity Ralph Lauren Returns to Australian Open as Official Outfitter with a Message of Unity

Ralph Lauren is back on court at the Australian Open as Official Outfitter, dressing all on‑court staff from chair umpires to ballkids and broader tournament personnel. The partnership extends a now established Grand Slam presence and frames the return of the tournament as a moment of “togetherness” for both Australia and the global tennis audience.

Sixth Consecutive Year at AO

This AO26 edition marks Ralph Lauren’s sixth consecutive year as Official Outfitter of the Australian Open, alongside its roles at Wimbledon and the US Open. The deal positions the American brand as a consistent visual thread across three of the sport’s four majors, reinforcing its long term investment in tennis as a global style platform.

Dressing the tournament team

For AO26, Ralph Lauren will outfit the staff, including all on‑court officials, ballkids, and ground crew. The uniforms lean on moisture‑wicking fabrics, built‑in UV protection, and recycled polyester yarns for ballkid polos, balancing classic Polo visuals with the realities of long days in Melbourne’s January heat.

Design and capsule collection

The commemorative Australian Open capsule features mesh Polo shirts, French terry shorts, jacquard towels, caps, and accessories in a colour palette keyed to the blue courts and summer light of Melbourne Park. Pieces are developed with multilevel dye processes and hand detailing on selected polos, aiming for broadcast‑friendly polish that still reads athletic on ballkids, umpires, and spectators.

Fans, customisation and Glam Slam

Fans can shop the AO26 collection online and on‑site, with a Create‑Your‑Own program returning to Melbourne Park to add initials or tennis‑inspired motifs to classic Ralph Lauren items. The brand also continues as the presenting partner of the Glam Slam, an LGBTQIA+ community event held during the tournament, tying its AO presence to messages of inclusion alongside its high visibility uniforms.

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Aashir Ashfaq