Reebok and Kodak 2025 Drop Retro Capsule Highlighting Gen Z Vintage Fashion Trends

This collaboration brings film-inspired color and design to timeless Reebok sneakers and apparel for the next generation of memory-makers.

A Retro Remake for Modern Storytellers

Launching worldwide on September 30, 2025, the Reebok x Kodak collection unites two iconic American brands with a knack for shaping culture and style. For more than a century, Kodak has transformed the way we capture and keep our stories, while Reebok has created countless classics for courts, gyms, and street fashion. Together, they aren’t just revisiting the past—they’re reframing it, taking the bold yellow, red, and classic typography that made Kodak legendary and blending it with sneaker and apparel forms built for everyday adventure.

With the resurgence of analog photography and Gen Z’s taste for vintage treasures, this capsule resonates with digital natives and nostalgic collectors alike.

Footwear (Classics With a Kodak Twist)

Club C 85 ($100, unisex):

Features textile uppers and smooth leather overlays, classic Reebok silhouette, Kodak red branding, and custom woven tongue labels.
Graphic sock liners, exposed glue detailing, and a purposely aged midsole provide a lived-in, camera-bag vibe.
Finished with a tonal rubber outsole and co-branded accents.

Classic Nylon ($90, unisex):

Lightweight nylon upper, suede overlays, leather side stripes, and a vibrant Kodak logo in the window box.
Details include exposed glue, aged midsoles, custom tongue labels, and contrast outsoles echoing film negatives.

Both kicks channel the camera-worn style of old Kodak Walk shoes—the brand’s footwear line for employees that debuted in the early ‘90s and now returns in fully collectible form.

Apparel (Creative Expression With a Vintage Look)

The apparel line is crafted for both comfort and attitude:

Kodak Tee ($45): Pigment-dyed with rubber-printed logo, collaborative woven label, and contrast stitching.
Graphic Run Tee ($45): “Take Pictures. Further.” across the front, tonal graphics, relaxed fit.
Crewneck ($75): Pigment-dyed brushed fleece, semi-rubber graphics, contrast dropped-stitch ribbing, and relaxed silhouette.
Pant ($70): Pigment-dyed, front and back prints, contrast stitch, internal drawcord, relaxed fit.

All pieces incorporate aged effects and tactile finishes to give a sense of archive and lived-in personality.

Why Now (Executive Perspective)

Carmen Hardaway, director at Reebok, said:
“The resurgence of film is here as Gen Z continues to lean into the ’90s for inspiration and trends. Kodak is being rediscovered by a whole new generation inspired by the endless possibilities of film and print colliding with today’s technologies. Reebok and Kodak share a rich history during this era, where both brands transcended sport and culture.”

Clara Fort, vice president of global brand licensing at Kodak, said:
“Back in the early ’90s, Kodak ventured into footwear with the ‘Kodak Walk,’ part of its Kodak Recreation Line, made exclusively for Kodak employees. This capsule draws from that heritage piece and reimagines it for a new audience. As Gen Z rediscovers Kodak film and creates buzz on social media, we’re blending nostalgia with modern style in a way that resonates with today’s consumers.”

Where to Buy and Why Fans Should Care

The entire Reebok x Kodak capsule goes live September 30 at 10 a.m. ET on Reebok.com, with select items in-store at premium retailers. Tees start at $45 and sneakers run up to $100, available in inclusive unisex sizing.

Reebok and Kodak’s partnership is more than a collection—it’s a living archive that honors creativity, celebrates imperfection, and brings color to the stories we wear each day.