Reebok x MARKET Bring the 90s Preseason Silhouette Back in Nubuck and Suede

Reebok and MARKET are back with their third collaboration, reworking the Preseason Low as a limited edition release that leans into 90s archive energy with a cleaner, modern streetwear read. The drop is positioned as the next chapter after the duo’s Land + Sea project from fall/winter 2025, keeping the focus on heritage silhouettes reframed for today’s wear patterns.

A Third Chapter Together

The brands describe this as a continuation of a shared interest in archival Reebok product with clear sport roots, rather than a one off graphic exercise. MARKET’s angle here is the Preseason franchise’s off the field training origin and football informed shape, which gives the shoe a utilitarian backbone before any collab detailing comes into play.

Materials and Design

Reebok and MARKET detail a custom upper built in nubuck and suede, aiming for a premium but understated finish. The shoe is finished with custom MARKET branding at the heel, terry lining, a custom footbed, tonal laces, and a co branded custom box, plus an EVA midsole and rubber outsole to keep it grounded as an everyday wearer.

Color and Positioning

The pair is offered in a black, brown, and silver colorway, described as a neutral take on the football inspired classic. It’s a deliberate move away from loud seasonal palettes, and it fits the way brands are currently pitching ‘wearable’ collabs that can live in rotation beyond launch week.

Mike Cherman, Founder at MARKET, said that “Coming off the momentum of our collaborations last year, we wanted to kick off 2026 by continuing to build with Reebok…The Preseason silhouette already carries a sense of ruggedness and function in Reebok’s archive. It felt like the perfect foundation to build on because it isn’t overly precious – it was designed to be worn, used, and lived in. That aligns closely with MARKET’s philosophy of creating products that feel authentic, practical, and culturally grounded rather than trend driven.”

Conclusion

For collectors, this is a clean ‘third installment’ collab with strong archival grounding; for everyday wearers, it’s a neutral, material led release that reads more like a long-term rotation shoe than a short term novelty.