Reebok and PLEASURES Second Chapter Explores Love Lust Forgiveness

A new collaborative narrative fuses sport heritage with bold emotional expression.

Reebok, the iconic sports culture brand, and PLEASURES, the Los Angeles-based fashion label famous for its statement-making and culturally bold designs, announce their second collaborative footwear collection.

The collection tells a story of emotional evolution through the themes of Love, Lust, and Forgiveness expressed across two reinventions of the Hammer Street silhouette plus one new take on the Premier Trinity, blending sport-rooted functionality with lifestyle appeal.

A Narrative Worn on the Feet

This new collection goes beyond design, it’s a symbolic journey. Alex James, Co-Founder of PLEASURES, shared;
“This collection mirrors the human experience: the thrill of love, the illusions of lust, and the redemption of forgiveness. The Hammer reimagines a classic soccer shoe for everyday wear, while the Trinity Premier is built to support movement through long days and nights. Everything is a win when the goal is experience.”

The collection captures contrast and transformation through rich material use and symbolic textures, housed in a co-branded limited-edition yellow box recommended for collectors and streetwear enthusiasts alike.

Collection Highlights

• Reebok x PLEASURES Hammer Street ($150 MSRP):
  Two standout colorways redefine this classic soccer-inspired silhouette. The Black Velvet edition features a plush velvet upper, custom tongue labels, tonal laces, terry cloth lining, and the signature window detailing. The Silver Crinkle offers a metallic crinkle leather upper with black laces, leather lining, branded window, and a custom footbed combining luxury textures with urban edge.

• Reebok x PLEASURES Premier Trinity ($150 MSRP):
  A lifestyle-driven take on Reebok’s Premier Trinity, this shoe utilizes a mixed-material upper consisting of shaved faux pony hair, Cordura, and suede. It boasts custom toe box branding, terry cloth lining, tonal laces, and a custom footbed for both style and comfort.

Early Access and Global Release

Fans can experience the collection first at ComplexCon in Las Vegas from October 25 to 27, 2025, where the shoes will be available for purchase exclusively. Following this, the collection launches online exclusively at PLEASURESNOW.com on October 28, 2025, before its broader global release on October 30, 2025, at 10 a.m. ET on Reebok.com and select specialty retailers worldwide.

About PLEASURES and Reebok

Founded in 2015, PLEASURES draws deeply from music, art, and 1990s subculture influences to create fashion that educates and inspires through bold graphics and storytelling. It remains a prominent brand in cultural and streetwear spaces worldwide.

Reebok boasts a storied fitness heritage dating back to 1895, pioneering influential athletic footwear and continuously innovating to meet the needs of professionals and enthusiasts alike. With a presence in over 80 countries and roughly 400 freestanding stores globally, Reebok stands at the nexus of active, lifestyle, and sport innovation.

This Reebok x PLEASURES collection expertly combines legacy and reinvention, offering footwear that is both emotionally resonant and technically refined a true celebration of human experience through design.