Rich Paul x New Balance 2010 “Plum Brown” Drops Holiday 2025

A luxurious evolution of performance and style.

A Refined Take on the New Balance 2010

Sports agent Rich Paul continues his momentum in the footwear arena with New Balance, unveiling a new collaborative edition of the 2010 ABZORB silhouette.

Dubbed the “Plum Brown,” this latest release captures the intersection of athletic design and lifestyle luxury that defines Paul’s creative approach.

Slated for Holiday 2025, the collaboration encapsulates the effortless sophistication Paul is known for, offering sneaker enthusiasts a model that balances heritage craftsmanship with modern sensibility.

Details That Define the “Plum Brown”

The design centers around a deep palette that fuses plum brown, burgundy, and vintage rose hues to create an elevated tonal effect.

This colorway channels understated elegance and versatility, suitable for both casual and dressed-up looks.

Premium craftsmanship lies at the heart of this pair. The upper blends woven mesh, nubuck, and soft suede, layering textures for a dimensional, tactile feel.

The inclusion of velvet laces adds a surprising touch of luxe, transforming the sneaker from sportswear into a refined lifestyle essential.

Each component emphasizes depth, comfort, and intention hallmarks of both the Rich Paul aesthetic and New Balance’s commitment to quality.

Technical Performance Meets Modern Luxury

Beneath the stylish design, the sneaker is built on the brand’s reputable ABZORB midsole technology, ensuring exceptional cushioning and shock absorption.

The translucent TPU stability system offers additional balance and structure, echoing the technical sophistication of the original performance-driven New Balance 2010 runner.

By merging nostalgic athletic engineering with modern comfort, this iteration reflects how performance footwear can evolve into a daily lifestyle staple.

Subtle Signature and Brand Legacy

Paul’s influence extends beyond the collaboration name. His personal logo, subtly placed on the tongue, solidifies his ongoing relationship with the brand and his role in shaping a new hybrid of athletic and lifestyle footwear.

The detailing communicates confidence and understated status traits synonymous with both Paul’s personal brand and his broader work in sports culture.

As with previous projects, this design reinforces a shared vision of timeless, versatile, and wearable design a common thread linking all Rich Paul x New Balance releases.