Roots Launches New Store Concepts Blending Heritage With Modern Retail Trends

Roots is redefining store experiences in Canada by blending modern design elements with heritage details for refreshed flagships and a new concept location that celebrate both community and craftsmanship.

Vancouver: A Legacy Store Gets a Modern Overhaul

Roots’ new Vancouver flagship on Robson Street builds on a 30-year history in the neighborhood, offering a warm, immersive atmosphere that feels uniquely local and modern. The space features a preserved moss wall and a custom moss beaver sculpture—a tribute to the Roots logo and Canada’s vibrant forests—plus a lightbox ceiling with a commissioned image of Stanley Park. Holographic displays and other digital features reflect Vancouver’s outdoor culture, while the store’s open layout with layered textures makes it both welcoming and sophisticated.

Launched alongside exclusive product like the city-specific Vancouver Collection, the store also acts as a community hub, hosting special events and serving as a touchpoint for locals and visitors to rediscover the brand.

Toronto (Outpost Concept Store Pays Tribute to Brand Origins)

Roots Outpost on Yonge Street in Toronto’s Rosedale neighborhood is a nostalgic pilot concept that celebrates the brand’s first store, once located nearby. This outpost infuses story and heritage into every detail, with archival photos, Canadian art, heritage artifacts, and rich wood accents. The result is a space that feels deeply personal and authentic—ideal for shoppers attracted to sincerity and craft.

Unique features include a curated selection of local and vintage Roots merchandise and a role as a community destination for local collaborations and events.

Ongoing Refreshes Match Heritage With Innovation

Roots has also recently completed updates at Mont-Tremblant and Vaughan Mills, focusing on light woods, bright spaces, and a seamless shopping experience that wraps classic Roots quality in a contemporary wrapper. Each new or refreshed store invites visitors to step into an environment where nature and technology meet—blending Canada’s landscapes, modern retail tech, and the longstanding Roots tradition of exceptional materials and craftsmanship.

CEO’s Vision for the Future

Meghan Roach, President & CEO, said:
“Our stores are more than destinations to shop, they are environments that bring our brand purpose to life. Each space reflects our deep connection to nature, community, and craftsmanship. With these new and refreshed locations, we are inviting customers to rediscover the Roots brand.”

A Brand Rooted in Community and the Outdoors

Roots continues to grow as a premium global lifestyle label, now operating over 100 corporate stores in Canada, dozens internationally, and extensive e-commerce. Every brick-and-mortar update is part of a larger commitment—inviting customers to live the Roots brand, connect with nature, and feel at home in a space that is welcoming, inclusive, and unmistakably Canadian.

From Vancouver to Toronto, the latest wave of Roots store experiences gives new meaning to heritage retail, turning each visit into a cultural and personal journey across landscapes, decades, and generations.