Saks Global Unveils Menswear Strategy Florence

Saks Global introduces a new approach to luxury menswear aiming to elevate the shopping experience for modern American men at its flagship banners, Saks Fifth Avenue and Neiman Marcus. This initiative leverages the company’s expansive scale, deep customer insights, and sophisticated product curation to unlock new growth in the luxury menswear market and reach a fresh generation of customers.

Reinventing the Luxury Shopping Experience

Emily Essner, President & Chief Commercial Officer, Saks Global said:

"At Saks Global, we are on a mission to reinvent the luxury shopping experience so that each customer's experience is unmistakably their own. With the scale of our multi-brand platform, deep customer insights, refined product assortment and personalized service, we are uniquely positioned to lead the luxury menswear category. We look forward to collaborating with our brand partners to set a new standard in luxury retail."

Saks Global’s approach is rooted in data-driven insights, enabling the retailer to curate sartorial and luxury assortments that resonate with the evolving tastes and lifestyles of modern men. Their expansive reach and commitment to personalization are designed to attract an untapped segment of customers—particularly Gen Z and Millennials—who are driving new trends in masculinity, casualization, and self-expression.

Market Leadership and Untapped Potential

With approximately 50% market share among multi-brand luxury retailers in the U.S., Saks Global is already a dominant force in American menswear. The company also offers the largest dedicated retail space for menswear in the country, highlighting its commitment to the category and its customers.

Paolo Riva, Chief Brand Partnerships & Buying Officer, Saks Fifth Avenue and Neiman Marcus said:

"The luxury menswear market represents a significant growth opportunity for Neiman Marcus and Saks Fifth Avenue, fueled by a new era of style-conscious consumers with a deep appreciation for quality, craftsmanship and personal expression. Our strategy is focused on cultivating and growing our customer base and merchandising for a new customer segment, while continuing to meet the needs of our established clients."

Saks Global has identified several rising trends that are shaping the future of menswear:

• The evolution of masculinity and a broader definition of men’s style

• Increased spending power among Gen Z and Millennial shoppers

• The ongoing trend toward casualization

• A renewed enthusiasm for fashion and self-expression among men

A Modern Wardrobe for Every Occasion

Today’s Saks Fifth Avenue and Neiman Marcus menswear customers are pragmatic and thoughtful, seeking a stylish “uniform” of interchangeable pieces that can adapt to any occasion. Saks Global is leveraging its team of expert stylists to inspire and educate shoppers, helping them build a modern wardrobe that spans brands and categories—dressing men for every moment of their lives.

This strategy is a key pillar of Saks Global’s vision, “The Art of You,” which harnesses data and AI to create a luxury shopping experience that is as unique as each customer. By serving customers with what they want, how they want it, and when they want it, Saks Global is setting a new benchmark for the industry.

Looking Ahead

With this bold new menswear strategy, Saks Global is not only reaffirming its leadership in luxury retail but also paving the way for a more personalized, inclusive, and forward-thinking approach to men’s fashion. As the company collaborates with brand partners and embraces the evolving needs of its customers, the future of luxury menswear looks more exciting—and accessible—than ever.