Salomon Enters Latin America With New Casa Salomon Flagship in Mexico

Salomon has opened Casa Salomon in Mexico City, its first Latin American flagship. This signals how seriously the rising star of Amer Sports is now treating the region in its global epicenter strategy.

New Chapter In Mexico City

Casa Salomon sits in the heart of Mexico City, positioned as a flagship that goes beyond a standard mono brand store. Moreover, the brand frames the space as a meeting point for runners, hikers, and outdoor communities in the city. This aligns with its playbook of using flagship locations to seed culture as much as sell product.

Store Concept

The flagship brings together Salomon’s key categories under one roof: trail and road running, outdoor footwear, apparel and accessories, plus its now core lifestyle sneaker offer. The concept leans into the modern mountain sport lifestyle positioning. This includes technical performance on one side. On the other, there are city ready silhouettes and styling. Therefore, this reflects how the brand has grown from niche alpine gear into a fashion aware global player.

Why Latin America, Why Now

Amer Sports has called Salomon a rising star, with the brand surpassing $2 billion in sales on the back of 35 percent growth in 2025. As a result, it is pushing harder into global retail epicenters. Latin America is part of that push: internal reporting notes that the region has recently premiumized its in store experience. In addition, Casa Salomon gives the company a flagship to match the ambition. There is also growing demand for performance and lifestyle sneakers in Mexico and beyond.

“Casa Salomon marks a key moment in the brand’s evolution in Latin America. This new hub combines our retail vision with Salomon’s first showroom in Mexico, and will enable us to connect with local communities of creatives and runners,” said Katarina Cloidt, managing director of Salomon Latin America.

Epicenter Strategy And Community

Casa Salomon fits into a broader epicenter strategy that has already seen the brand open doors in locations like New York, Los Angeles, Paris, and London, using high visibility stores to lift awareness and shape how new consumers perceive the brand. In Mexico City, that means programming and community, events, product storytelling, and staff trained around running and outdoor culture, so the flagship acts as both a showroom and a gathering place for the next wave of Salomon fans.

What This Means

For players, runners, and sneaker collectors in the region, Casa Salomon is a sign that Latin America is now firmly on the map for global performance and sport lifestyle brands, not just as a wholesale market but as a strategic retail focus. As Salomon continues to balance its mountain roots with a fast growing lifestyle business, this Mexico City flagship will be a key test of how the brand translates its modern mountain sport message in one of the most dynamic urban markets in the Americas.