Salomon Names JISOO Global Ambassador as K-Pop Shapes Sportswear
Salomon naming JISOO as its new global ambassador is another clear sign. It shows that K-Pop is now…
Salomon
20 posts
Salomon and Ray BEAMS Launch XT-WHISPER “Blueberry Cheesecake” Sneaker
Salomon and Ray BEAMS are back with another lifestyle-ready trail hybrid, this time serving a “blueberry cheesecake” take…
The Salomon Speed Lab Collection Goes Global on April 14 After a Paris Exclusive
Salomon has launched a new performance running collection built around a single objective: creating the fastest shoe in…
Salomon Enters Latin America With New Casa Salomon Flagship in Mexico
Salomon has opened Casa Salomon in Mexico City, its first Latin American flagship. This signals how seriously the…
Salomon and Hopper Are Building Trail Running Blades for Amputee Athletes
Salomon is using its Adaptive Project to spotlight how prosthetic design can change what’s possible in mountain sport,…
Salomon’s 35% Growth Pushes Amer Sports to Bet Bigger on Footwear
Salomon is moving from cult outdoor name to strategic growth engine inside Amer Sports. Footwear is now central…
Top 10 Performance Brands Expanding into Technical Footwear
Over the past five years, footwear has emerged as one of the most strategically important growth categories across…
Amer Sports Posts 28% Q4 Growth as Arc’teryx and Salomon Hit $2 Billion Each
Amer Sports closed its fiscal year 2025, reported February 24, 2026, with a strong finish, posting 28% revenue…
The Top 10 Trail Running Shoes
Trail running has moved into a new performance era where grip engineering and advanced cushioning define the leaders…
The Top 10 Footwear Brands Leading Textile Innovation
In performance footwear, ‘innovation’ is no longer just foam chemistry or carbon plates. The real competitive edge is…