Skechers is stepping deeper into the world of elite basketball with the debut of the SKX JE1, the brand’s first-ever signature basketball shoe, created in collaboration with NBA superstar Joel Embiid. The silhouette celebrates Embiid’s unconventional journey to the top of the league, blending design elements inspired by his finesse, power, and unmatched versatility.
A Signature Shoe Years in the Making
“I’ve been working with Skechers on fine-tuning every detail of the SKX JE1 and I’m excited to share it with the world,” Embiid said. “Skechers strives for excellence in performance and comfort, so I couldn’t ask for a better partner.”
Ben Stewart, Vice President of the Skechers Technical Performance Division, emphasized the brand’s mission to engineer a shoe capable of elevating Embiid’s game, and every player’s game. “We’ve worked side-by-side with Joel building to this moment. Innovation in comfort and support guided every decision we made. The SKX JE1 isn’t just built for Joel; it’s built for athletes who want to perform at their highest level.”
Engineered Performance for Elite Play
The SKX JE1 was designed to give athletes an unmistakable competitive edge. It features:
• Responsive 5GEN cushioning for explosive takeoff
• Move Foam insole for step-in comfort
• Internal nylon shank to provide stability during quick changes of direction
• Plush collar and exaggerated heel geometry for secure lockdown
Together, these innovations create a silhouette tuned for explosive motion, efficient footwork, and all-game comfort.
Traction and Support Tailored for the Modern Game
For grip and control, Skechers equipped the model with a Goodyear® rubber outsole featuring a multi-directional traction pattern. This ensures the shoe bites the court surface from every angle, allowing athletes to move with total confidence.
The upper features lightweight breathable mesh reinforced with a 3D-printed silicone lockdown cage, offering structure without sacrificing flexibility. This pattern symbolizes the “harmony in chaos” that Embiid discovered on his journey, from Cameroon to global basketball superstardom. The heel design echoes his three guiding values: heritage, sports, and family.
Joel Embiid: A Global Icon
Joel Embiid’s personal story continues to inspire athletes worldwide. Born in Yaoundé, Cameroon, he didn’t begin playing basketball until his teenage years, yet rose rapidly to become the No. 3 pick in the 2014 NBA Draft. Today, he is an NBA MVP, two-time scoring champion, Olympic gold medalist, and one of the most dominant big men the game has ever seen.
Beyond his on-court achievements, Embiid’s impact extends far beyond basketball. He founded Miniature Géant, a production company elevating sports and African storytelling, and leads IMOA, a philanthropic initiative supporting youth, education, and violence prevention programs in Philadelphia. As a father of two, Embiid brings authenticity, humor, and heart to everything he does.
A Growing Skechers Basketball Family
The launch of the SKX JE1 strengthens Skechers’ rising presence in professional basketball. Embiid joins an impressive Skechers roster that includes:
• Julius Randle
• OG Anunoby
• Norman Powell
• Isaiah Hartenstein
• Terance Mann
• Jabari Walker
• Josh Green
• Rickea Jackson
• Kiki Iriafen
• 2025 WNBA Champion Jackie Young
Available Now Worldwide
The SKX JE1 and additional Skechers Basketball footwear are available at Skechers websites, world-of-sports flagship stores, and specialty retailers worldwide. Fans can access exclusive product launch content and behind-the-scenes footage by following @skechersbasketball on Instagram and TikTok.
Author Profile
Latest entries
BusinessFebruary 5, 2026Why HTML Email Templates are Essential for Attracting Customers in the Fashion Retail Industry- BusinessFebruary 3, 2026On Names Frank Sluis CFO As Martin Hoffmann Steps Down
- InnovationsFebruary 3, 2026Jordan Brand Heir Series 2 Raises the Bar for Women’s Basketball
- IndustryFebruary 3, 202610 Brands Shaping the Modern Kids’ Footwear Market
