Spectatr.ai and Triple B Media are bringing real-time and AI-powered sports highlights and fan engagement to a global audience by transforming how sports content is created and delivered and consumed.
Seamless AI Innovation for Every Sports Fan
Spectatr.ai, a Sequoia-backed AI sports tech innovator, has introduced automation that instantly generates highlights, tags metadata, and delivers hyper-personalized content right as the action happens. The technology gives sports organizations—from big leagues to niche channels—a fast, affordable way to engage fans and streamline internal workflows. The platform lets brands create smarter audience connections at scale, while rights holders can now keep fans hooked with low-latency clips and matched moments.
Richa Singh, cofounder of Spectatr.ai, said:
“We envision AI as the great equalizer in sports, breaking barriers and creating fair, inclusive opportunities for all. Our goal is to drive sustainable growth and deeper fan connections worldwide. By partnering with Triple B Media, we’re turning this vision into a global reality, empowering sports organizations of every size to capitalize on next-gen AI, unlocking new opportunities for fan engagement, growth and revenue.”
Empowering Niche and Emerging Sports
Triple B Media operates and distributes a roster of specialty sports channels—including Billiard TV, ACL Cornhole TV, and PowerSports World—amplifying underrepresented passions with tailored digital distribution. This partnership gives these channels access to powerful AI tools: automating highlight reels, improving social media content, and letting even emerging sports create sponsor-ready digital assets in minutes.
Anthony Bailey, managing director of Triple B Media, shared;
“Innovation and delivering something unique to an increasingly discerning audience is so important in the sports content business these days. What Spectatr.ai is doing with its technology is a boon for not only organizations but sports fans as well. We’re thrilled to be partnering with them as we navigate the future of sports and technology.”
Measurable Results and Next-Gen Fan Engagement
Early results are dramatic: partners report a 50% jump in social engagement, 100% growth in social media viewership, and speed that takes clip turnaround from hours to seconds. Spectatr.ai is also debuting AI agents like Jordy—digital companions offering real-time intelligence, content, and multilingual access—raising the bar for interactive fan experiences.
Making Pro-Grade AI Accessible
Spectatr.ai’s innovations make lightning-fast, world-class highlight creation possible for any organization—not just the biggest leagues—and help redefine access for small teams, emerging sports, and diverse global fanbases. By shrinking the gap between the game and the fan, this partnership promises to change not just where, but how, we experience sports.
With this groundbreaking collaboration, Spectatr.ai and Triple B Media set a new global standard for fast, immersive, and inclusive sports content—empowering every league to deliver moments that matter at the speed of the game.
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