Barnett Twins Launch Staxx to Empower Gen Z Athletes with AI Financial Tools

Staxx gives young athletes and under-30 earners a smart new way to take control of their finances and build lasting wealth by a new app.

Empowering Athletes and Families for Financial Success

Having experienced the world of youth sports firsthand—competing in lacrosse and rowing all the way to Division 1 at the University of Virginia—the Barnett family saw just how challenging it is to manage the financial, logistical, and compliance hurdles faced by young athletes and their parents. Their answer is Staxx, the first SaaS platform that merges professional financial tools, NIL (name, image, likeness) tracking, and smart compliance solutions in one place. Backed by Myla’s background as a Goldman Sachs analyst and Hailey’s visibility as a Ford model and D1 rower ,who join their mother, Jacqueline Jeffries Barnett, to develop a fintech platform that delivers industry expertise and relatability for families across the country.

What Makes Staxx Different

• Next-Level Financial Tech: Core features include a Quarterly Progress Tower for goal-setting, budget KPIs, contract calculators, and digital receipt capture—giving users clear, actionable financial health at a glance.

• Powered by AI: Staxx integrates Ace, an AI-driven, voice-enabled coach that delivers real-time nudges, reminders, and “tax snacks” (bite-sized financial tips) as users navigate spending, saving, and investing. Ace personalizes the experience, even supporting voice commands to streamline daily money management.

• Total Compliance, NIL and Beyond: Staxx provides a turnkey solution for colleges and student-athletes to comply with emerging NIL regulations, automatically generating professional reports for use with agents, tax professionals, or advisors.

• Tools for the Modern Athlete: Staxx offers pre-tax planning, real estate and crypto goal tracking, and a dashboard that supports multiple income streams and complex contracts—putting the same high-level infrastructure trusted by elite earners in every user’s hand.

Why Staxx Matters

The NIL era has brought new income, endorsement, and investment opportunities for young athletes, but has also created an urgent need for education, compliance, and professional discipline. Staxx is a response built by and for those living the experience, aimed at turning raw talent into lasting prosperity.

Myla Barnett said:
“Talent can open doors, but financial literacy keeps them open long after the cheering fades.”
Hailey Barnett added:
“Financial literacy is as important to a young athlete’s career as training and nutrition – without it, even the most promising talent can struggle to sustain long-term success.”

Jacqueline Jeffries Barnett shared: “Our lived experiences bring a unique and diverse perspective to the development process. We deeply understand the mindset and daily realities of families, which allows us to create a more cohesive, practical, and user-centered experience. We know firsthand the challenges families face with the financial demands of youth sports, and we’re committed to making that journey more manageable.”

Designed for the Athlete Class—And Their Families

Staxx is not just for student-athletes: families, agents, and colleges can use its tools to navigate saving, budgeting, taxes, and investment with confidence. By integrating AI guidance, compliance, and real-world insights from founders who have lived the journey, Staxx brings financial independence to where recruiting ends and the future begins.

The Barnetts are charting a new path for how Gen Z athletes and their families secure their legacies—with smart planning, digital tools, and the confidence to win on and off the field.