Nike adidas and Kappa Used the Winter Olympics to Stress Test Decades of Textile IP
Nike, adidas, and Kappa used the Milan Cortina 2026 Winter Olympics as a live laboratory for decades of…
Adidas
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Adidas Originals Taps Kendall Jenner and Jennie to Lead Its Superstar Campaign
Adidas Originals is using the Superstar’s Spring 2026 campaign to put the classic shell toe back at the…
Global Sports Apparel Market Is Set to Grow From $243 Billion in 2025 to Nearly $384 Billion by 2032
The global sports apparel market is on track to grow from $243.80 billion in 2025 to nearly $383.88…
The Top 10 Recovery Footwear Brands Right Now
Recovery footwear has moved from post workout afterthought to a strategic growth category across performance and lifestyle retail.…
The Top 10 Marathon Shoes
Marathon season remains one of performance retail’s most reliable revenue drivers, with demand shifting toward carbon plated innovation…
Foot Locker Stages the largest All Star Activation in Los Angeles
Foot Locker is returning to NBA All Star Weekend for the third consecutive year with its largest activation…
The Top 10 Olympic Uniforms Bringing Runway Energy to Milano Cortina
The Olympic Games have become one of fashion’s most visible global stages. What was once functional team apparel…
Adidas Launches First Turkish Designed Capsule With Benji and Lamia
adidas is spotlighting craft and culture in the Middle East with the new Benji + Lamia x adidas…
Adidas and Bob Marley Foundation Launch ‘Football Is Freedom’ Apparel Collection
Adidas is celebrating Jamaica’s most beloved musical icon with a new eight piece off pitch capsule that fuses…
Adidas Taps Willy Chavarria and Compton Cowboys for Where We Meet Capsule
Adidas Originals and Willy Chavarria are teaming up with the Compton Cowboys on the “WHERE WE MEET” capsule,…