collaboration

Kellanova (NYSE: K), the global snacking and food giant behind brands like PringlesCheez-It, and Special K, is redefining marketing effectiveness through advanced analytics, AI, and culturally resonant collaborations.…

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In a groundbreaking move that merges the worlds of iconic toys, professional sports, and fashion, Mattel’s Barbie brand has joined forces with the Professional Women’s Hockey League (PWHL) and Canadian lifestyle brand Peace Collective.…