Nike adidas and Kappa Used the Winter Olympics to Stress Test Decades of Textile IP
Nike, adidas, and Kappa used the Milan Cortina 2026 Winter Olympics as a live laboratory for decades of…
Nike
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From Hardwood to Pit Lane Inside 23XI’s Fire Resistant Air Jordan 9
Michael Jordan’s 23XI Racing just gave sneaker and motorsport fans a crossover moment: a pit crew exclusive, fire…
Global Sports Apparel Market Is Set to Grow From $243 Billion in 2025 to Nearly $384 Billion by 2032
The global sports apparel market is on track to grow from $243.80 billion in 2025 to nearly $383.88…
The Top 10 Marathon Shoes
Marathon season remains one of performance retail’s most reliable revenue drivers, with demand shifting toward carbon plated innovation…
The Top 10 Trail Running Shoes
Trail running has moved into a new performance era where grip engineering and advanced cushioning define the leaders…
Nike Taps JuJu Watkins as the First Co Creator in the LeBron NXXT Gen Franchise
Nike Basketball introduces the LeBron NXXT Gen by JuJu, the first signature collaboration within LeBron James’ NXXT Gen…
Foot Locker Stages the largest All Star Activation in Los Angeles
Foot Locker is returning to NBA All Star Weekend for the third consecutive year with its largest activation…
Nike Atelier Debuts with Custom Winter Ensemble For Jannik Sinner in Milan
Nike is introducing a new design platform, Nike Atelier, with a custom winter ensemble created for Italian tennis…
Jordan Brand Takes Over LA With a ‘Giant Jumpman’ for All Star Weekend
Jordan Brand is marking its NBA All Star Weekend presence in Los Angeles with a larger than life…
The 10 Footwear Brands Setting the Industry Standard For Sustainability
In 2026, “sustainability strategy” is no longer a brand story. It is a measurable operating system: materials that…