Puma
Nike has maintained its stronghold as the most recognized sportswear brand in the United States, with 96% awareness among consumers in 2024, according to a Statista survey of 1,248 respondents.…
Toronto-based designer Dorian Who continues to blaze a trail in the world of avant-garde streetwear, and her latest spotlight moment comes through a high-profile collaboration with PUMA on the Mostro Fey Satin sneaker—a project that has earned her recognition from the Canadian Art and Fashion Awards (CAFA).…
Puma Golf is once again pushing the boundaries of golf fashion and performance, unveiling the reimagined Helsinki G sneaker—a shoe that blends the brand’s storied heritage with the demands of today’s modern golfer.…
PUMA is bringing its latest sustainability achievements directly to young audiences through a fresh collaboration with Gen-Z changemakers.…
In a significant move, Puma SE has announced that CEO Arne Freundt will be stepping down from his role, marking the end of an era for the German sportswear giant.…
Rihanna has launched the highly-anticipated Creeper Phatty, a reimagined and amplified version of her iconic FENTY x PUMA Creeper.…
In a move that blends the worlds of music, fashion, and motorsports, global sports brand PUMA has announced a long-term creative partnership with renowned music artist and designer, A$AP Rocky.…
Global music icon Rihanna and renowned sports company PUMA have officially announced the relaunch of their collaborative product franchise, FENTY x PUMA.…
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