Top 10 Hottest Footwear Brands for Women in 2025

For women’s footwear, comfort-focused brands and popular athletic styles generated substantial revenue. Dearfoams stands out as the dominant brand, primarily driven by its extensive slipper and sandal offerings. Growing athleisure brands like HOKA and On also demonstrated strong performance, aligning with broader market trends for active and comfort-driven designs.

The 2025 footwear market clearly demonstrates that brands excelling with women are those driving sustainability, innovative technology, and modern comfort. The sustainable footwear segment alone is forecasted to reach $10.4 billion in value this year, accelerating to $19.4 billion by 2035 with a CAGR of 6.4%, a reflection of brands successfully responding to consumer demand for eco-friendly materials, transparent supply chains, and circular design models. Comfort-driven designs are similarly powering growth: the women’s luxury footwear market, known for its ergonomic materials and tech integration, is expected to top $16.5 billion in 2025 and grow at 4.6% annually through 2035.

Drawing on Particl data from October 29, 2024, to October 29, 2025, this U.S. e-commerce revenue analysis reveals a dynamic landscape in the footwear market, where established giants continue to command high revenue, while athleisure and comfort-driven brands carve out fast-growing niches.

Top 10 Growing Footwear Brands for Women

Disclaimer: Ranking is based on Particl data from October 29, 2024, to October 29, 2025 (1 year) of accessible e-commerce sales data, it does not include wordwide sales (online and in-store) by the brands, data should be used as a snapshot of revenues.

1. Dearfoams

Dearfoams is the US leader in slippers and cozy footwear, now expanding into lifestyle categories like sleepwear, socks, and pet accessories. Loved for their comfort, at-home warmth, and broad size options, Dearfoams continues to innovate in eco-minded materials and e-commerce reach. Women appreciate their plush, stylish, and affordable styles for downtime, with new investments fueling rapid growth in wellness and home categories.​

2. HOKA

HOKA makes high-performance running shoes with signature maximal cushioning and bold designs. Women love HOKA for lightweight comfort, joint protection, and trendy colorways, whether for running, walking, or athleisure. In 2025, HOKA’s sales surged nearly 20%, propelled by community-driven campaigns and strong international expansion, cementing its place as a must-have for fitness lovers.​

3. Brooks

Brooks specializes in running shoes engineered for performance, comfort, and injury prevention. In 2025, Brooks launched innovative new styles and expanded globally, pushing double-digit growth with standout models like the Glycerin and Disney-themed releases for women. Female runners value Brooks’ supportive fit, fun collabs, and reliable quality for both race days and everyday wear.​

4. adidas

adidas is a global sportswear giant—celebrated for footwear, athleisure, and fashion-forward collaborations. Women love adidas for its blend of technical excellence and style, including eco-conscious product launches and robust lifestyle lines. In 2025, adidas saw record sales, boosted by double-digit growth in running and football segments and popularity in retro sneakers like Samba.​

5. Saintg.us

Saintg.us crafts luxury shoes, blending timeless elegance and modern style. Their attention to craftsmanship and premium materials appeals to women looking for shoes that transition seamlessly from day to night. In 2025, the brand capitalized on sustainable practices and cosmopolitan designs, driving growth among fashion-forward consumers seeking both quality and ethics.​

6. Nike

Nike remains the world’s largest and strongest athletic brand, known for innovation, marketing, and empowering women in sport. The Swoosh appeals with performance tech like Flyknit and Air, trendsetting designs, and inclusive campaigns. In 2025, Nike’s revenues hit $46.3B, driven by bold digital moves and direct-to-consumer focus—making it a go-to for active women everywhere.​

7. New Balance

New Balance fuses classic style with modern sport, redefining its image from “dad shoe” to trendsetter through high-profile athlete partnerships and streetwear collaborations. Women appreciate sustainability, premium materials, and versatile comfort. The brand posted 20%+ growth for the fourth year, with strong international sales and rising popularity in lifestyle and performance segments.​

8. VISCATA

VISCATA is a Barcelona-based brand offering handmade Spanish espadrilles and eco-friendly shoes. Women love their artisanal quality, elegant designs, and commitment to slow fashion. VISCATA’s 2025 growth comes from expanding into sneakers and lifestyle products while deepening its eco-conscious mission for style-savvy, sustainability-driven shoppers.​

9. FootJoy

FootJoy is the undisputed #1 in golf footwear, renowned for style, comfort, and technical performance. Women golfers praise FootJoy’s supportive fit and versatile models, especially with 2025’s innovative HyperFlex line and fresh apparel collection. The brand’s dominance and market-leading quality support strong continued growth among female sports enthusiasts.​

10. Teva

Teva shapes the outdoor sandal market with signature comfort, adventure-ready styles, and eco-friendly materials. Women love Teva for versatile sandals suitable for travel, hiking, and every day. While facing slower domestic sales, Teva remains a staple for outdoorsy women seeking effortless style and reliability, focusing growth efforts on international markets in 2025.​

Bonus: 11. On

On is a Swiss sportswear brand recognized for cloud-like cushioning, innovative running technology, and minimalist style. Women flock to On’s shoes for lightweight performance and fashion appeal. The brand maintains double-digit growth thanks to buzzing demand among runners, fitness enthusiasts, and trendy urban consumers around the globe.

Future Outlook

Within women’s footwear, comfort-focused leaders and athletic styles saw substantial gains, with Dearfoams standing out as the dominant force, propelled by its diverse range of slippers and sandals. Surging athleisure brands such as HOKA and On have also tapped into broader demand for active, comfortable, and trend-driven designs, further confirming their rising stature in the market.

Altogether, these trends highlight a competitive field where the “winning formula” is data-backed: brands for women thrive when they innovate around sustainability, advanced technology, and absolute comfort. Those ready to adapt are set to capture a larger share of the $205.3 billion global women’s footwear market—a figure on track to reach $350.4 billion by 2035.

Disclaimer: Ranking is based on Particl data from October 29, 2024, to October 29, 2025 (1 year) of accessible e-commerce sales data, it does not include wordwide sales (online and in-store) by the brands, data should be used as a snapshot of revenues.