ASOS Locks Up Pink 9060s For Crack the Code Interactive Giveaway
ASOS ran a gamified marketing activation using combination locked lockers to give away 30 pairs of the retailer’s…
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Brand Watch
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Ugg Steps Up New Spring Collection with Central Cee and Su Yiming
Ugg is sharpening its men’s story for Spring 2026, casting Central Cee and Su Yiming in a new…
The Top Innovation Trends Reshaping Footwear in 2026
Innovation in footwear has entered a new phase. What was once defined by isolated breakthroughs is now a…
Footwear Global Events Calendar
Today’s most influential events are no longer just trade shows, rather, they are commercial proving grounds where retailers…
Footwear North American Events Calendar
The footwear industry moves at the pace of its trade calendar. From performance innovation showcases to luxury fashion…
Under Armour Bets on Women’s Flag Football With Click Clack The Next Era Campaign
Under Armour is opening a new chapter in its football story with Click Clack, The Next Era, a…
SKIMS Taps Kylie Jenner To Launch Soft Stretch Everyday Cotton Essentials
Skims is expanding its core essentials offer with a new Everyday Cotton collection fronted by Kylie Jenner, positioning…
Nike Taps JuJu Watkins as the First Co Creator in the LeBron NXXT Gen Franchise
Nike Basketball introduces the LeBron NXXT Gen by JuJu, the first signature collaboration within LeBron James’ NXXT Gen…
Nike Atelier Debuts with Custom Winter Ensemble For Jannik Sinner in Milan
Nike is introducing a new design platform, Nike Atelier, with a custom winter ensemble created for Italian tennis…
Lululemon Drops Lunar New Year Limited Collection EasyFive and Tennis Line
Lululemon is launching three distinct collections for Lunar New Year 2026, framed around the theme of wardrobe reset…
The North Face Red Box Revives 1990s Label With 25 Piece Streetwear Collection
The North Face is bringing back its Red Box label for Spring/Summer 2026 with a 25 piece collection…
EU Commission Prohibits Destroying Unsold Clothes as ESPR Rules Take Effect in July
The European Commission has adopted a binding ban on the destruction of unsold clothing and footwear, prohibiting large…
Adidas Launches First Turkish Designed Capsule With Benji and Lamia
adidas is spotlighting craft and culture in the Middle East with the new Benji + Lamia x adidas…
Skims Opens Chicago Flagship in the Heart of the Gold Coast
SKIMS has officially planted its flag in Chicago’s Gold Coast, opening a new flagship at 1000 N Rush…
Adidas and Bob Marley Foundation Launch ‘Football Is Freedom’ Apparel Collection
Adidas is celebrating Jamaica’s most beloved musical icon with a new eight piece off pitch capsule that fuses…
Miu Miu ‘Making of Old’ Showcases Innovation and Craftmanship
Miu Miu is using its “Making of Old” project to spotlight how leather craft and material innovation can…
Adidas Probes New Third Party Data Breach Claims Involving 815,000 Records
Adidas is looking into a new alleged data breach linked to one of its third party partners, after…
Gymshark Brings Its First German Retail Presence to Engelhorn and Breuninger as Physical Rollout Continues
Gymshark is stepping into Germany’s brick and mortar market with two permanent shop in shop spaces at multibrand…
Turn Your Home into a Tennessee Sports Fan Zone: Party Guide
As Tennessee’s sports calendar heats up, fans across the Volunteer State are finding new ways to bring the…
Jordan Brand Takes Over LA With a ‘Giant Jumpman’ for All Star Weekend
Jordan Brand is marking its NBA All Star Weekend presence in Los Angeles with a larger than life…
ANTA Opens First U.S. Flagship Store In Beverly Hills
ANTA has announced it will open its first U.S. flagship store in Beverly Hills, framing the move as…
Why Innovation Has Become Luxury’s New Authority in Footwear and Apparel
Luxury in footwear and apparel is no longer defined by scarcity or visual codes alone. It is increasingly…
ASRV Brings Back Japanese Engineered Deltapeak Hoodies and Joggers
ASRV is restocking its Deltapeak hoodies and Cargo Cinch Joggers in three core colors. Crimson, Light Grey, and…
Canada Goose appoints Patrick Bourke as North America President
Canada Goose has promoted Patrick Bourke to president, North America, giving a longtime insider responsibility for driving brand…