Vivobarefoot Taps Antavo’s Ai To Turn Foot Scans And Repair Choices Into Loyalty Points

Vivobarefoot ties rewards push to loyalty tech with Antavo’s AI platform, adding a data led layer to its barefoot footwear positioning through the expanded VivoRewards programme. The move lands as loyalty platforms lean harder into non-transactional engagement and experiential rewards across retail.

Partnership Builds On Loyalty Shift

The Vivobarefoot has linked with Antavo to power VivoRewards as a global initiative rather than a simple points for purchases scheme. For the minimalist footwear brand, that means using a specialist loyalty engine instead of running rewards solely in house, aligning with wider retail trends towards outsourced, AI enabled loyalty infrastructure.

Co founder and CEO Galahad Clark said, “Our loyalty programme isn’t about points for purchases, it’s about recognising a deeper relationship, rewarding curiosity, movement, repair, learning, and the everyday choices that help people reconnect with their natural potential. Working with Antavo has enabled us to translate that philosophy into a living system, one that celebrates behaviour, not just transactions, creating real value for our community.”

Beyond Spend Based Rewards

On Vivobarefoot’s own VivoRewards hub, the programme is framed as going way beyond purchases, with actions such as scanning feet, completing VivoHealth courses, using the ReVivo takeback service, or leaving reviews all counting toward milestones. Every 500 point milestone converts into a 15% discount code on future purchases, with tiers from 50 to 200 points available for tasks from filling in profile details to referring friends.

How Antavo Fits In

For Antavo, the collaboration adds another specialist footwear name to a client roster that already spans fashion, beauty, hospitality, and quick service dining. Its AI Loyalty Cloud is designed to manage promotion mechanics, points logic, and optimisation, giving Vivobarefoot tools to test and refine which behaviours to reward most heavily across markets.

Antavo co founder and CEO Attila Kecsmar said, “Vivobarefoot understands that modern loyalty is about behaviour, not just transactions. We’ve helped them build a programme that makes value tangible for members while generating actionable insights for the brand. This reflects our experience delivering high-impact loyalty across fashion and beauty, and beyond.”

Market and Strategy Context

Loyalty programmes are becoming more influential in customer retention, with around 31.3% of consumers more likely to stay with a brand that offers a strong programme and roughly 70.8% still motivated by savings even as expectations expand beyond discounts. In that context, Vivobarefoot’s push with Antavo positions VivoRewards as both a community and data channel, a play that performance and lifestyle footwear competitors are also exploring as they search for more defensible, margin friendly ways to keep shoppers engaged.