Why ON’s Best Selling Runner Is For Everyone

On Running has carved a distinct niche for itself by fusing Swiss engineering with subtle style, and the launch of the Cloud 6 sees the brand doubling down on accessible innovation tailored to runners and everyday athletes alike. While the silhouette remains unmistakably “On,” the fresh iteration brings thoughtful upgrades that address comfort, fit, and sustainability—making it a standout in 2025’s crowded performance sneaker landscape.

Slip-On Ease, All-Day Comfort

No more morning battles with laces: a wider opening, plush sockliner, and On’s signature speed-lacing system make the Cloud 6 a breeze to slip into. Busy commuters, casual walkers, and harried travelers can all rejoice—the new geometry embraces a broader range of feet, with a more inclusive fit that rewards anyone who’s ever dreaded a too-snug or awkward shoe. The quick lacing, true to On’s ethos of “effortless movement,” remains secure enough for a spontaneous sprint but relaxed enough for coffee runs.

Lightness that Lifts, Cushioning that Lasts

At the heart of the Cloud 6 is the brand’s iconic CloudTec® sole, now constructed with featherlight Zero-Gravity foam. Each step feels sink-in soft thanks to superior cushioning, but with enough firmness and energy return (step forward, Speedboard® technology) to make each stride snappy and responsive. It’s a formula that works just as well for long days on your feet as it does for a sunrise jog through city streets.

Sustainability with Style

This generation of Cloud isn’t just comfortable—it’s conscious. The mesh upper blends recycled polyester with forward-thinking, bio-attributed foam, reflecting both On’s and runners’ growing appetite for shoes that tread lightly on the planet. These eco-friendly touches harmoniously pair with design cues that feel fresh, modern, and versatile enough for both gym and street.

The Cloud 6 Difference

Beyond buzzwords, the Cloud 6 genuinely delivers: it’s lighter than many competitors, noticeably plusher, and flexible enough for those of us who demand one shoe that does it all. Ground traction feels reassuring on unpredictable urban terrain, and for those facing unpredictable weather, select models carry waterproof engineering without the extra bulk.

On’s new Cloud 6 wears its Swiss pedigree proudly—marrying performance, versatility, and green sensibilities. For runners, walkers, and those who simply won’t compromise on comfort, this release signals that the future of footwear is as easy to slip into as it is to love.