The 60s Are Back For The Dolce&Gabbana Holiday 2025 Campaign

The Dolce&Gabbana Holiday 2025 campaign expands its 1960s inspiration into a full festive universe, blending cinematic storytelling, gifting, fashion, beauty, and homeware into one silver-bright narrative. The result is a holiday world where every element, from brocade mini dresses to table décor, is designed to turn celebration into an expression of personality.

A cinematic festive atmosphere

The Holiday 2025 campaign unfolds in two alternating moods: a soft, dreamlike world of snow-covered and icy landscapes, and a more dynamic, music-driven setting that invites carefree dancing. This contrast creates a rhythm that moves from quiet anticipation to full-blown party energy, mirroring how many people actually experience the season.

Directed by Gordon Von Steiner under the creative direction of MAYBE’s Charles Levai and Kevin Tekinel, the campaign uses carefully choreographed scenes instead of a linear plot, so each frame feels like a still from a 1960s art film. Models arrive by car, step into minimalist silver interiors and pose under falling snow, turning classic holiday tropes into something graphic and modern.

Shimmering looks and 1960s codes

The fashion core of Holiday 2025 is built around brocade dresses with precise geometric lines and 1960s-inspired silhouettes, conceived for “life’s most special moments.” Black and silver dominate the palette, with silver described as “radiant and luminous,” making the clothes read like wearable reflections of the set design.

Women’s looks include mini dresses, sculptural outerwear, and sharp tailoring that skim rather than cling, emphasizing movement under the lights. Men’s styling leans on sleek suiting and evening separates that match the metallic environment without losing classic Dolce&Gabbana polish.

Gifts for her, for him, and for kids

Beyond the main ready-to-wear story, the Holiday 2025 selection is structured as a gifting universe “for her,” “for him,” and for children, with each category aligned to the same silver-tinted mood. For adults, the brand highlights accessories—bags, shoes, eyewear, and jewelry—with radiant details, contrasting colors, and precious embellishments, positioned as “special gifts” with timeless appeal.

For kids, the assortment focuses on vibrant colors and light-hearted designs meant to “accompany every precious moment with spontaneity and lightness,” capturing the emotional core of family holidays through clothing. This family-wide approach reinforces Holiday 2025 as a complete wardrobe proposition rather than a single campaign drop.

Lifestyle, home, and beauty extensions

The Holiday 2025 story extends into Dolce&Gabbana Casa, Food & Beverage, and Beauty, turning the campaign theme into a full lifestyle offering. Home accessories come with refined design and vibrant motifs, adding a “distinctive touch to the table,” while textiles are used to warm interiors with inviting elegance and gold-accented details.

In parallel, the brand’s beauty and gourmet selections—presented under “Beauty” and “Food & Beverage” on the Holiday campaign hub—offer fragrance, makeup, and giftable treats that carry the same festive codes of light, reflection, and celebration. By integrating these categories, Dolce&Gabbana positions Holiday 2025 as an ecosystem where wardrobe, home, and gifting all speak the same visual language.

Creative balance and personal expression

A key narrative of the campaign is “creative balance,” where the echo of a bygone era meets a contemporary approach, blending sophistication, spontaneity, and humor. This comes through clearly in the scenes where models like Lulu Tenney, Mariacarla Boscono, Victoria Fawole, Hedi Ben Tekaya, and Mathieu Simoneau adopt exaggerated 1960s-style poses before relaxing into spins beneath snow and spotlights.

By playing with this tension between stylized posing and genuine movement, Dolce&Gabbana uses Holiday 2025 to argue that personal expression is the new luxury dress code for the season, whether that shows up in a silver mini, a sculptural vase, or a statement pair of heels.