adidas’ Film “La Preparacíon Americana” Lights Up the Road to FIFA World Cup 2026

Football’s spirit of freedom and flair takes center stage in adidas new campaign film starring a truly global cast.

As World Cup anticipation rises, adidas has debuted “LA PREPARACÍON AMERICANA” a cinematic short film celebrating the wild, creative spirit of the world’s favorite game in advance of FIFA World Cup 2026.

Directed by Eoin Glaister, the film can be watched across adidas social channels and website and features football royalty including Lionel Messi, Lamine Yamal, Florian Wirtz, Edson Álvarez, and Trinity Rodman.

The Story (A Journey Through Americas’ Football Dreams)

The film begins on the bustling streets of Manhattan, where Trinity Rodman stands by a newsstand alive with headlines about unorthodox, lively training routines.

The action quickly jumps to an inventive training camp, where Florian Wirtz, guided by coach Julian Nagelsmann, squares up against Canadian ice hockey players and Mexican luchadores, showcasing the spirit of preparation that defies old boundaries.

From there, viewers are whisked to the American South, inside a western saloon where Spanish prodigy Lamine Yamal clad in the new Spain Home shirt displays dazzling football control on a mechanical horse, earning nods of approval from Ballon d’Or winner Aitana Bonmatí.

Meanwhile, in a neon-tinted bowling alley, Lionel Messi (watched by Rodrigo De Paul) lines up strike after strike with calm precision mirroring the accuracy he’s known for on the pitch.

The dramatic finale lands in Mexico City, as Edson Álvarez whirls into the story, ramping up the energy for what promises to be the “biggest show on earth.”

Throughout, a breaking news correspondent urges fans to “buckle up,” as the whole continent gears up for a new brand of footballing freedom.

Celebrating Tradition and Innovation

The campaign is not just marketing it marks over 50 years of adidas partnership with the World Cup, featuring the official TRIONDA match ball and 22 federation kits, all built to unite fans and players under football’s evolving identity.

Key Campaign Voices

“La Preparacíon Americana showcases football’s drama, diversity, and dreams. It spans Manhattan and Mexico City with stars like Messi and Rodman.”
“This film celebrates that connection and the players who are set to make their mark on the biggest stage,” notes adidas.

Why It Matters

Through its creative storytelling, “La Preparacíon Americana” connects iconic players with fans across North and South America turning training into theatre and highlighting how every moment and every culture contributes to football’s endless sense of possibility.

As adidas sparks excitement for World Cup 2026, fans everywhere are invited to join in a new era of “footballing freedom,” where tradition, creativity, and passion write football’s future together.