adidas x Willy Chavarria Blur Streetwear and Football at Paris Fashion Week with ‘Eterno’

adidas Originals and Willy Chavarria’s ‘Eterno’ FW26 project opens at Paris Fashion Week as a runway show and short film that blends football references, Latin music, and streetwear elements, treating the project more as a story than a standard product launch. 

The pairing sits within adidas’s broader use of fashion weeks to reinforce brand identity, at a time when major sportswear labels increasingly treat runways as a stage for brand storytelling.

Runway as Barrio Tableau

Willy Chavarria’s FW26 show, titled ‘Eterno,’ is staged as a barrio-style crosswalk scene in Paris, where Latin performers and models share the runway. The setup folds music and movement directly into the collection presentation, with appearances and performances from artists like Mon Laferte, Feid, Mahmood, Lunay, Santos Bravos, Lil Mr. E, and Latin Mafia.

The adidas Originals pieces appear within this environment rather than as a standalone capsule announcement, downplaying the typical product launch playbook in favor of aesthetic storytelling. The show leans on themes of queerness, Latinidad, and California upbringing, which Chavarria has previously emphasized in his work.

Chicano Sportswear and Terrace Cues

The pieces are described as Chicano inspired sportswear, including tracksuits, jerseys, and football-inspired outerwear styled on oversized, terrace leaning silhouettes. Models carry footballs and wear adidas jerseys that feature Chavarria’s #1 mark, anchoring the sportswear in football culture rather than generic streetwear.

Looks range from track jackets and baggy pants to boxy shirts and sharper cuts, with red and green tones repeating across the runway and in the adidas pieces, linking back to Chavarria’s Mexican American background.

Sneakers and Boots Without Release Dates

The Willy Chavarria x adidas Originals footwear features new Predator boots and other silhouettes shown on and off the runway, including a red and black pair and an iridescent finish Predator boot variant. The pieces are part of the aesthetic proposition rather than as a performance tech narrative.

Neither the show recap nor the FW26 collection write ups publish release dates, pricing, or confirmed distribution channels for the boots, apparel, or accessories in the collaboration. That absence of consumer facing specs or drop details underlines that, at this stage, “Eterno” functions primarily as a visual and cultural statement within the FW26 calendar, with any retail rollout treated as secondary or still undefined.

Fashion‑week Context

From an industry lens, “Eterno” reflects how fashion week collaborations are increasingly used by sportswear brands to amplify brand narratives without necessarily driving immediate mass market product cycles. Adidas is one of several labels that regularly leverage Paris Fashion Week and similar events to situate performance icons like Predator inside design driven contexts that appeal to both fashion enthuisiasts and football fans.