Aflac is blending the excitement of college football with an important message on healthcare costs in its latest campaign. As college football heads into the most unpredictable season yet, the challenge of medical debt for Americans continues to escalate. That’s why the iconic Aflac Duck is taking on a fresh, attention-grabbing role as the Commissioner of Coverage for 2025,setting the game plan to help fans handle what traditional health insurance doesn’t cover.
For a fifth consecutive year, college football’s favorite trio reunites: the Aflac Duck, coaching legend Nick Saban and electrifying coach Deion “Coach Prime” Sanders, coming together in a campaign that mixes sports humor, important messaging, and real financial tips for fans.
Commissioner of Coverage: Creative, Timely, and Purposeful
In the high-energy commercial “Commissioner of Coverage”, airing on ABC during the Aflac Kickoff Game, the Duck plays off the real debate about college football’s future leadership,taking on the commissioner’s role not for the NCAA, but to school fans on how to prepare for costs when health insurance falls short.
And in a second spot, “Everyone Wants Aflac”, Coach Prime finds himself at the center of a media frenzy, until the Duck steps in to drive home how Aflac helps with cash for medical bills, prescriptions, copays, and more.
“Some folks have said that I should be the commissioner of college football, but the Aflac Duck has the more important role as the Commissioner of Coverage,” said Coach Saban. “Teaming up with Coach Prime and the Aflac Duck for year five has been a lot of fun, and together we’re helping fans understand how to help protect themselves from the financial gap left when health insurance ends and medical bills begin.”
Coach Prime adds:
“After my cancer diagnosis, I saw firsthand how a medical event can unexpectedly hit a family not just emotionally, but financially too. Coach Saban has always been a leader on and off the field … people have even called for him to be commish! But when it comes to having your back when health insurance falls short, the Aflac Duck is the real MVP,the Commissioner of Coverage.”
Aflac’s Impact,Game Day and Beyond
Aflac, America’s leading provider of supplemental health insurance, has spent 25 years building brand recognition with the Duck as its face. The new campaign continues a tradition that’s driven rising brand awareness and fan engagement year after year.
Senior Vice President and Chief Marketing Officer Garth Knutson explained:
“The chemistry between Coach Prime, Coach Saban and the Aflac Duck is still a winning formula. Last year’s campaign drove increases in both brand awareness and connection year over year. Bringing the trio back together this season was a no brainer.”
Major Game Moments
The Aflac Kickoff Game returns with a doubleheader at Atlanta’s Mercedes-Benz Stadium:
- August 30: Tennessee Volunteers vs. Syracuse Orange
- August 31: South Carolina Gamecocks vs. Virginia Tech Hokies
Fans can expect new commercials to air throughout the season on ABC and across digital and social media,plus the debut of “Coaching Contemplations,” a behind-the-scenes social series featuring Saban, Coach Prime, and the Duck’s trademark banter.
Aflac’s Broader Mission
With more families feeling the pinch as medical expenses rise, Aflac focuses on closing the financial gap left by insurance, offering products that provide cash for hospital stays, outpatient care, dental, vision, and more. Policyholders and brokers can learn about Aflac’s supplemental coverage options and new business platforms through the official Aflac site and employer-focused videos promoting dental and other health plans. Aflac continues to be recognized for its commitment to ethics and sustainability, earning distinction from Ethisphere and Fortune as one of the world’s most ethical and admired companies.
Learn More and Get Coverage
Fans and employers can discover the Duck’s latest adventures, brand ambassadors, and how Aflac is expanding its impact on Aflac.com. For Spanish-language info: aflac.com/español.
For broker resources and investor data:
- Aflac for Brokers
- Investor Relations
- Sustainability at Aflac
Commissioner of Coverage, Both on the Field and Off
In a year where both football and health care are more unpredictable than ever, the Aflac Duck steps up to champion protection, awareness, and peace of mind for fans and families. This fall, sports lovers everywhere will see why, when insurance falls short, the Duck is truly the MVP.
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