Alaska Gear Company Expands VBX Bunny Boot Line for 2025

Alaska winter demands gear that works as hard as you do.

A New Chapter For An Alaskan Icon

In Alaska, winter has always been more proving ground than postcard backdrop. Few pieces of gear embody that reality quite like the legendary Bunny Boot.

For decades, it has been trusted in the coldest, harshest corners of the North as a symbol of survival and durability.

Alaska Gear Company has taken that heritage and pushed it into a new chapter. This is with its VBX Bunny Boot line, first introduced in 2024. It is now expanded for 2025 with three distinct models designed for very different winter missions.

This year’s launch introduces the VBX MAX, VBX LITE and VBX Composite. Each is positioned as a version of the warmest winter boot. They are tuned to specific users from everyday winter commuters to expedition guides and oil field crews.

What Powers VBX Technology

At the core of every VBX boot is the brand’s VBX Technology (Vapor Barrier X). It is a fully encapsulated insulation system that keeps the boot interior sealed off from water, moisture and condensation.

This approach helps maintain a stable, warm microclimate around the foot even when conditions outside are wet, slushy or brutally cold.

The line also features a high-traction, diamond-shaped lug outsole. It is designed to grip on ice, snow and mud. This improves stability when the terrain turns unpredictable.

Together, that insulation and outsole package makes the VBX range feel more like technical equipment than just another winter boot.

Built For Those Who Work In Winter

Alaska Gear Company makes it clear these boots are for people who live, work and play in serious winter not just for quick walks from the car to the coffee shop.

The VBX line targets guides, workers and everyday Alaskans. They rely on dependable gear in dangerous temperatures.

Each model aligns with a specific winter lifestyle. These range from daily errands and snow clearing to multi-day expeditions and industrial worksites. That segmentation gives shoppers a clearer path to choosing the right VBX boot for how they actually use the outdoors.

VBX LITE Everyday Winter Performance

The VBX LITE is the most accessible of the trio, aimed at daily winter users who need warmth and comfort without the bulk of an expedition boot. It’s designed for light hiking, snow removal, winter bonfires, pond hockey and holiday outings situations where mobility and insulation have to balance.

Visually, the VBX LITE leans into Alaska’s landscape with color options. These include Arctic White, Shale Black, Tundra Tan, Glacier Blue and Alpine Green.

That palette lets wearers match their boot to their personal style. They can still tap into the brand’s extreme-weather DNA.

VBX MAX For Extreme Cold Missions

If VBX LITE is built for daily life, VBX MAX is the boot Alaska Gear Company points directly at brutal, subzero missions.

This model features 360° bombproof waterproofing to lock out moisture and layers in added insulation and enhanced VBX performance for the coldest, most rugged environments.

The company highlights use cases including guiding, long expeditions, ice fishing, snow machining and mushing, where long hours outside in deep cold are non-negotiable.

VBX MAX is offered in arctic white and shale black, keeping the aesthetic focused, functional and clearly rooted in performance.

VBX Composite Built For The Worksite

The VBX Composite takes the performance of VBX MAX. It adapts it specifically for demanding worksites.

It is designed to handle plunging subzero temperatures while delivering all-day support and protection during full shifts outdoors.

A built-in composite toe helps the boot meet ASTM and CSA certifications. This moves it firmly into the safety footwear category.

Intended environments include oil fields, construction sites, warehouses, road crews and backcountry living, with the VBX Composite offered in a work-ready shale black.

Black Friday Deals On The Warmest Winter Boot

To build momentum around the expanded VBX lineup, Alaska Gear Company is tying the launch into a limited-time Black Friday promotion.

Shoppers can get boots for up to 30% off and boot accessories for up to 25% off through December 1, 2025, making it a strategic moment to upgrade before the deepest cold sets in.

For anyone who treats winter as a season to work, explore and push limits not hide indoors the new VBX MAX, VBX LITE and VBX Composite arrive as a compelling next chapter in an enduring Alaskan legend.