adidas x SP5DER Reimagines the F50 Formotion as a Lifestyle Sneaker
SP5DER is reimagining one of adidas’ most iconic football boots as a street-ready sneaker. The adidas x SP5DER…
MAAP HYPERFORMANCE Brings Elite Cycling to Paris Fashion Week
MAAP is using HYPERFORMANCE to place elite cycling squarely inside the Paris Fashion Week conversation. The project, presented…
Clarks Originals and PROLETA RE ART Reimagine the Wallabee with UROBOROS
Clarks Originals is using a new collaboration with PROLETA RE ART to push the Wallabee into full art-object…
Comme des Garçons Transforms Dover Street Market Paris with New Installation
Comme des Garçons is using a new courtyard installation at Dover Street Market Paris to reinforce its role…
Veilance Brings Luxury Technical Apparel to Paris Fashion Week
Veilance is using Paris Fashion Week to sharpen its role as the most considered expression of Arc’teryx design.…
Umbro PROJECT by Aitor Throup Reimagines the Future of Football Design
Umbro is using PROJECT with Aitor Throup to push beyond traditional kit design and into a more radical…
adidas and Rick Owens Unveil SS27 Collection at Paris Fashion Week
adidas is using its latest collaboration with Rick Owens to push deeper into the luxury fashion space. Introducing…
C.P. Company Showcases SS27 Fabric Innovation at Paris Fashion Week
C.P. Company is using Paris Fashion Week less as a runway moment and more as a lab showcase.…
John Lobb Reimagines Formal Footwear for Spring/Summer 2027
John Lobb is using its Spring/Summer 2027 collection to narrow the gap between evening formality and daily life.…
Heliot Emil Unveils SS27 TROXLER With Technical Luxury in Paris
Heliot Emil uses its SS27 “TROXLER” showroom in Paris to push a clear vision of luxury built on…