Gatorade and Venus Williams Push for More Research in Women’s Sports
Gatorade’s latest message puts a hard number on a big problem: only 6% of sports-science research focuses on…
Editorial desk
FM Team
893 published stories · Page 8
ABC-MART Seongsu Hosts adidas Samba OG Satin Pop-Up Experience
ABC-MART Grand Stage Seongsu is turning the Samba OG Satin Seongsu pop-up into a full immersive experience. The…
Prada Unveils Minimalist Prada Court Luxury Sneaker Line
Prada is expanding its sneaker lineup with the new Prada Court. The model takes inspiration from classic court…
Burberry Unveils First Performance-Focused Activewear Collection
Burberry is entering the activewear market with the launch of Burberry Activewear. The new collection combines performance-focused design…
Court Unveils Major adidas Defeat in UK Stripe Wars Case
The Court of Appeal has handed adidas another major defeat in its long-running “stripe wars.” The court upheld…
The Problem with Generic Insoles And Why a Personalized Fitting Changes Everything
You spend real money on your shoes. You think carefully about fit, quality, and how a pair will…
Lululemon Launches SLNSH Spring 2026 16-Piece Movement Capsule
Lululemon and British designer Saul Nash are pushing their collaboration further with SLNSH Spring 2026. The 16-piece collection…
Converse Unveils Louie Lopez Pro 2 in Bold Pink Suede Update
Converse CONS has given the Louie Lopez Pro 2 a bold update. The skate shoe now arrives in…
Canada Goose Unveils Snow Goose SS26 Capsule for Summer Launch
Canada Goose is shifting its Snow Goose line into full summer mode. The new Canada Goose Snow Goose…
Stone Island Explores the Science Behind Nylon Metal-TC Fabric
Stone Island is using its latest Material Science episode to remind everyone that Nylon Metal isn’t a gimmick…
adidas Hyperboost Edge Launch in Los Angeles Becomes a Full-Sensory Running Experience
Broadwick Studio turned adidas’ Hyperboost Edge debut into a full-sensory story. The Adidas Hyperboost Edge LA Launch Experience…
UGG and Team Epiphany Turn Influencer Dinner into ATL Custom Sneaker Experience
UGG and Team Epiphany turned a classic “brand dinner” into a mini ATL‑themed customization lab, centering community, craft,…
Timberland First Machines Boot Turns the Classic 6-Inch into Met Gala Art
Timberland brought its most iconic boot to fashion’s biggest night, reworking the classic 6-inch silhouette into a sculptural…
adidas Originals and Peaches Launch Seoul-Inspired Streetwear Collection
Seoul’s football and car culture scenes collide at full speed in the new adidas Originals and Peaches collaboration.…
Jimmy Butler Makes Met Gala Debut in Custom Alo Athleisure Look
Alo made a bold statement at the 2026 Met Gala, proving that athleisure now belongs on fashion’s biggest…
Alysa Liu, Louis Vuitton’s Newest Ambassador, Signals New Era for Luxury Brand Strategy
Louis Vuitton has added a new face to its ambassador lineup. The brand has chosen Olympic figure skating…
From SEO to AEO: The Footwear Brand’s Playbook for Getting Recommended by ChatGPT
Ask ChatGPT for the best stability running shoe for a heavy overpronator, and it will answer in under…
BAÉ and adidas Baltic AW26 Collection Turns Upcycled Sportswear into High Fashion
BAÉ’s AW26 collaboration with adidas Baltic turns upcycling into high fashion. Instead of simple reworks, the collection transforms…
Simone Rocha x Crocs Drop 5 Pearl Embellished Collection Returns
Simone Rocha and Crocs are back with Drop 5. The duo continues one of fashion’s most unique collaborations.…
China’s 139th Canton Fair Signals Shift to Sustainable Tech-Driven Fashion
China’s fashion industry used the 139th Canton Fair to show how fast it is shifting from mass production…
CNCPTS Turns Boston Flagship into JAYLENTOPIA for Jaylen Brown x Oakley Signature Series
CNCPTS is turning its Boston flagship into “JAYLENTOPIA.” In doing so, it positions Jaylen Brown’s debut Oakley Signature…
New Balance Launches Grey Days 2026 Global Campaign
New Balance is turning grey into a full-month storyline again in 2026, using Grey Days to link its…
Porsche Launches 911 GT3 Artisan Edition Inspired by Japanese Craft
Porsche Japan is leaning into cultural storytelling with the reveal of the 911 GT3 Artisan Edition, a Japan…
Chanel Unveils Soleless Sandals at Cruise 2027 Show
Chanel’s Cruise 2027 show in Biarritz did not just introduce a new collection. It sparked a full blown…