Bazooka Joe Unveils First Sports Comic Series in 30 Years

A new wave of illustrated comics brings sports icons and Bazooka Joe together as fans get the chance to collect legends and win exclusive prizes.

Bazooka Joe, a cornerstone of American pop culture for more than 70 years, is stepping onto the sports stage like never before. This September, Bazooka Brands is rolling out its first fresh batch of printed comics inside its bubble gum in nearly three decades, pairing classic Bazooka Joe humor with the bold personalities of 12 celebrated athletes from the NFL, NBA, MLB, NHL, WNBA, and NCAA. With the debut of the Bazookaverse limited collector series, fans everywhere can score a piece of history—wrapped inside every Bazooka Bubble Gum.

Sports Meets Comics: The Bazookaverse Roster

The limited-edition Bazooka Joe series stars a powerhouse lineup:

• NFL & Football: Jason Kelce, DK Metcalf, Dak Prescott

• NBA & Basketball: Karl-Anthony Towns, Derrick White, CJ McCollum

• MLB & Baseball: CC Sabathia, Freddie Freeman

• NHL & Hockey: Adam Henrique, Anders Lee

• WNBA & NCAA: Deja Kelly, Flau’jae Johnson

Each athlete features in three unique comic styles: a Classic Comic reimagining Bazooka Joe’s signature jokes with a sports twist, a “Talk Like A Pro” explainer on game lingo, and a Player Portrait that channels the vibe of vintage trading cards—Bazooka-style.

Collect, Customize, and Win

Fans can collect all 36 original comics as they step, slide, and dribble into the Bazookaverse, with heroes brought to life in brimming-with-action and irreverent humor. This collector’s experience isn’t just limited to the gum wrappers—fans nationwide can submit their comics for a shot at epic prizes, including signed merchandise, exclusive gear, and Bazooka comic coloring books.

As Bazooka’s social media content expands, Bazookaverse followers can dive deeper at bazookajoe.com/joe-x-pro, crafting their own digital Bazookafied player cards and customizing those legendary looks.

Fandom, Flavor, and Pop Culture

Joanna Firestone, Senior Brand Manager for Bazooka, said, “Sports have always been a part of Bazooka’s DNA – just like our iconic comics. By introducing this group of powerhouse athletes into the Bazookaverse, we are bringing pop culture to our comics with a modern twist on the same humor our fans love and expect from Bazooka Joe in a way that connects with all generations.”

The series is available in 10-count wallet packs, 6-count mini-wallet packs, and a 225-count tub, at nationwide retailers such as Walmart, Dollar General, Walgreens, Five Below, and Amazon.

Stay Tuned for Drops and Updates

With sports fever and bubble gum nostalgia running high, Bazooka Joe is inviting fans to follow along on Instagram, TikTok, and the brand site for exclusive content, contest updates, and drop dates. The 2025 Bazooka Joe collector comic series is more than a gum wrapper—it’s the new game day collectible you won’t want to miss.

This September Bazooka’s comics and legendary gum make the leap from locker rooms to retail shelves, turning every bubble, laugh, and comic strip into a season of sporting excitement, creative expression, and pop culture magic.