BEEUP Unveils New Campaign With David Beckham in US

BEEUP, a next-generation snack brand, has officially launched its debut line of honey-powered fruit snacks in Target stores across the United States. Co-founded by David Beckham, Co-Founder of BEEUP—renowned athlete, entrepreneur, and President and Co-owner of Inter Miami CF soccer club—and Shaun Neff, Co-Founder of BEEUP, the entrepreneur behind brands like SUN BUM  and Moon Oral Care, BEEUP aims to redefine snacking for families and kids.

The Inspiration: Honey as a Superfood

BEEUP draws its inspiration from honey’s natural ability to provide energy that tastes as good as it performs. With 40-year consumer packaged goods veteran Mike Keown as CEO, BEEUP is poised to disrupt the U.S. snack market, which is projected to reach $53.33 billion in revenue by the end of 2025.

The idea for BEEUP was sparked by David Beckham’s well-known passion for beekeeping. After spending countless hours tending to his hives and harvesting honey, Beckham sought wholesome snack options for his family and discovered the impressive nutritional benefits of honey.

What Makes BEEUP Different?

Every BEEUP snack is crafted to harness the superfood power of honey, fueling kids and families through busy mornings, after-school sports, and everything in between. These fruit snacks offer a naturally sweet upgrade from refined sugars and deliver real, sustained energy. The line is non-GMO, free from synthetic dyes and artificial flavors, and packed with Vitamins A, C, and E.

Quotes from the Founders

David Beckham, Co-Founder of BEEUP, shared:

“Beekeeping began as a hobby with my sons, but quickly grew into a deep appreciation for honey as a powerful superfood that provides natural energy,” said David Beckham, Co-Founder of BEEUP. “I am excited to make this wholesome, nutritious ingredient available for active kids and families in the form of these incredible BEEUP snacks. Whether prepping for a game, performance, or the playground, we’ve made BEEUP to offer families natural energy they could feel good about eating.”

Shaun Neff, Co-Founder of BEEUP, added:

“From my first conversation with David, it was clear that his passion for beekeeping and honey had sparked something special,” said Shaun Neff, Co-Founder of BEEUP. “We saw a unique opportunity to disrupt the kids’ snack space with a brand powered by real honey, made for active kids and with a strong connection to youth sports. It’s been an incredible journey working with David and bringing this brand to life.”

Where to Find BEEUP

BEEUP’s new 10-pack fruit snacks come in three delicious flavors: Very Berry, Tropical Mix, and Sour Watermelon. They are now available at Target stores nationwide, on Target.com, and on the BEEUP website for an MSRP of $4.99.

For more information, visit beeupsnacks.com or follow along on Instagram @beeupsnacks.