Birkenstock Reports €2.09 Billion Sales With 15.9 Percent Growth

Birkenstock is reaching new heights in both sales and manufacturing scale as it leverages soaring demand and invests in the future of premium footwear

Record Q4 and Full-Year Revenue Surpasses Guidance

For the fiscal fourth quarter ending September 2025, Birkenstock expects revenues of at least €520 million, up at least 14% as reported (18% in constant currency), topping consensus estimates and prior company guidance. Full-year revenue is now projected to exceed €2.09 billion, a rise of 15.9% as reported (17.5% in constant currency), pushing past the previously guided 15–17% range. Analysts see this as clear evidence that Birkenstock’s full-price model, diverse product demand, and omnichannel execution are driving consistent, high-quality growth.

The company also reaffirmed its full-year adjusted EBITDA margin forecast in the robust range of 31.3% to 31.8%, demonstrating strong cost control despite currency headwinds. These luxury-level margins remain best-in-class for footwear.

Factory Expansion: Dresden Acquisition Fast-Tracks Capacity

In a strategic move to support accelerating demand, Birkenstock has acquired a 78,000-square-meter production facility near Dresden, Germany, for €18 million (€240 per square meter)—a rare opportunity following the previous owner’s bankruptcy. This plant adds about 10 football fields’ worth of manufacturing and logistics space, plus 80,000 square meters of undeveloped land for future growth. The facility is expected to be operational by the end of fiscal 2027 and will first expand production of sandals, clogs, and footbeds, giving Birkenstock more flexibility to manage product lines and fill global demand spikes.

Importantly, the new site helps offset higher US tariffs (with 95% of Birkenstock shoes made in Germany) and further positions the brand to acquire more EU assets as needed.

A Quarter of Sustained Success and Strategic Investment

Birkenstock is riding momentum from a recent third-quarter profit beat—propelled by strong full-price sales, especially in the popular Boston clog and sandal franchises. In the Americas, currency-adjusted sales are up 16%. Wholesale demand grew 15%, while direct-to-consumer global sales climbed 9%. The company’s ability to maintain gross margin strength even amid price adjustments for tariffs signals a business with pricing power and loyal consumers.

Jefferies analyst Randal Konik praised the continued focus on both sales growth and “luxury” industry-leading margins, signaling investor confidence in the company’s model.

Looking Ahead (Investor Updates and Timelines)

Birkenstock will announce its official Q4 and full fiscal 2025 earnings on December 18, 2025, providing more detail on profit, guidance, and ongoing investment. With projected revenue outperformance, maintained margins, and new manufacturing capacity underway, the brand continues to balance global consumer demand, operational discipline, and long-term expansion.

Birkenstock’s combination of surging sales, disciplined profit targets, and strategic supply chain expansion reinforces its place among the world’s hottest footwear companies in 2025.