Birkenstock, the globally recognized brand known for its unique footbed and ‘Naturgewolltes Gehen’ (Walking as Intended by Nature) philosophy, is set to make a significant impact at the upcoming season of Lakmé India Fashion Week in association with FDCI. The brand is collaborating with India’s first luxury holiday brand, SHIVAN & NARRESH, for a special runway presentation that promises to be a landmark moment for Birkenstock in India.
The presentation, aptly titled ‘GROUNDED IN NATURE’, will feature a curated assortment of some of Birkenstock’s most popular styles, reimagined in fresh materials, colors, and textures. These will be paired with SHIVAN & NARRESH’s ready-to-wear collection – ‘Suomi Series’. This series draws inspiration from the designers’ recent trip to Finland, resulting in three iconic prints: Saun, Leviland, and Aurorays.
Birkenstock’s footwear, celebrated for its comfort-first designs, effortlessly complements SHIVAN & NARRESH’s innovative and sartorial aesthetics. The result is a fusion of elegance and ease, marking an ideal holiday and resort-wear fashion statement.
Birkenstock CEO Oliver Reichert expressed his excitement about the collaboration, emphasizing “BIRKENSTOCK is more than a shoe; it’s a way of thinking, a way of living! Our attention to craftsmanship and quality combined with a distinct democratic attitude since 1774 has enabled us to deliver an array of iconic silhouettes universally embraced by all. For BIRKENSTOCK, the focus is always about timelessness. We persistently celebrate our product archive and add newer, more elegant silhouettes and materials, to ensure there is a pair for every occasion, preference, purpose and purse. We are excited to present this story on the runway in India with GROUNDED IN NATURE alongside SHIVAN & NARRESH. Both brands share a common admiration for craftsmanship and excellence. Their design sensibilities blend perfectly with our vision of effortless style and comfort.”
Shivan Bhatiya and Narresh Kukreja, the creative minds behind SHIVAN & NARRESH, shared their inspiration for the ‘Suomi series’, which takes cues from their holiday trip to Finland. The collection draws print inspirations from the striking Scandinavian landscapes, mesmerizing Northern Lights, breathtaking snow-clad ski slopes, and the ancient self-care traditions of the Finnish Sauna Culture. They expressed their excitement about the collaboration with Birkenstock, highlighting the shared deep connection to nature’s role in inspiring and enhancing everyday life.
Birkenstock, a brand that transcends product categories and ranges from entry-level to luxury price points, is deeply rooted in studies of the biomechanics of the human foot. With around 6,200 employees worldwide, the brand operates a vertically integrated manufacturing base, producing all its footbeds in Germany.
This collaboration between Birkenstock and SHIVAN & NARRESH at the Lakmé India Fashion Week promises to be a unique blend of comfort, style, and nature-inspired aesthetics. It will undoubtedly leave a lasting impression on the audience and further cement Birkenstock’s position as a powerhouse of understated, effortless style and fashion.