Birkenstock 1774 Updates the Arizona and Boston for Holiday 2026
The October 22 collection adds red and zebra pony-effect cowhide alongside dark chocolate shearling.
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The latest Birkenstock news, product stories and collaborations from Footwear Magazine.
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BIRKENSTOCK Opens Berlin-Mitte Store With a Footbed-Led Retail Concept
BIRKENSTOCK has opened a new Berlin-Mitte store built around local design, craft and its signature footbed.
BIRKENSTOCK Opens First Community Experience Store in Shanghai
BIRKENSTOCK is using Shanghai to test a different kind of retail footprint. The new BIRKENSTOCK Community Experience Store…
Birkenstock and sacai Reimagine the Classic Comfort Sandal
BIRKENSTOCK and sacai return with a collaboration that leans into tension rather than harmony, merging archival familiarity with…
Birkenstock and Gab Bois Turn the Boston Into a Sculptural Art Piece
Birkenstock’s latest creative project with Gab Bois pushes the Boston far beyond its reputation as a comfort clog and…
Birkenstock Debuts in Switzerland With a 70 Square Meter Old Town Store at Storchengasse 23
Birkenstock opened its first Swiss store on April 14, 2026, in Zurich’s historic Old Town, the brand’s 30th…
Birkenstock Opens Its First Osaka Store With A Two Floor Shinsaibashi Flagship
Birkenstock opened its first Osaka store on April 3 at 2-8-28 Shinsaibashisuji, Chuo-ku, one of Japan’s largest street…
Birkenstock’s Korean Care Line Launch Came with a Bespoke Craft Gift Pouch Made from White Ramie Fabric
Birkenstock Korea commissioned Korean craft studio Onn by Soi to produce a set of bespoke scented gift pouches,…
8 Forces That Are Rewriting The Footwear Industry
Over the last decade, the footwear industry has undergone a quiet but fundamental reset. What once functioned as…
10 Footwear Myths Still Shaping the Industry
Footwear remains one of the least transparent categories in fashion and athletic apparel. Its core drivers such as…
Top 10 Footwear Brands Winning with Women Consumers
As women’s footwear continues to evolve beyond seasonal trends into purposeful everyday wear, a distinct set of brands…
Top 10 Comfort First Performance Footwear Brands
For decades, comfort in footwear was framed as a concession, something you accepted when style, speed, or status…
The Top 10 UGG Competitors in 2026
UGG (owned by Deckers Brands) has evolved from a niche Australian surf staple into a global lifestyle icon.…
Luxury Footwear To Hit $53.9 Billion As North America Commands Nearly 40% Sales
The global luxury footwear market is shifting from pure style to an asset mindset, where scarcity, resale value,…
Birkenstock Brings Heritage Comfort To Chestnut Hill Just In Time For The Holidays
BIRKENSTOCK is strengthening its presence in the Boston, United States area with a new retail store in Chestnut…
Birkenstock x CNCPTS Bring New England-Inspired Felt Bostons This Winter
Birkenstock is closing out the year in cozy style, teaming up once again with CNCPTS for the new…
Kith for Birkenstock Loyalty Exclusive Boston Braided
Kith continues to build momentum around its Loyalty Program exclusives, this time partnering with Birkenstock for a special,…
Birkenstock Reports €2.09 Billion Sales With 15.9 Percent Growth
Birkenstock is reaching new heights in both sales and manufacturing scale as it leverages soaring demand and invests…
Kith and Birkenstock Drop Luxe Boston Braided Pack for Fall/Winter 2025
Kith and Birkenstock have once again joined creative forces to unveil the Fall/Winter 2025 “Boston Braided Pack,” marking…
Birkenstock Unveils Legal Push in India Targeting Fake Sandals
A surge in counterfeit sandals has prompted Birkenstock to take decisive legal action in India aiming to safeguard…
Birkenstock Faces Legal Setback as Sandals Denied Copyright Status
Germany’s top court has ruled that Birkenstock sandals are not eligible for copyright protection, stating their design is…
BIRKENSTOCK Opens The Hague Store in European Retail Push
BIRKENSTOCK continues its ambitious European retail expansion with the opening of its second full-price store in the Netherlands,…
Birkenstock Launches Foot Care Line with 100% Natural Formulas at LA Pop-Up
Birkenstock takes a bold step beyond footwear with a new line of foot care products and a wellness…
STAUD x Birkenstock Unveil First Capsule Collection
STAUD and Birkenstock unveil a chic capsule collection that blends timeless comfort with modern, feminine style. On June…