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The latest Puma news, product stories and collaborations from Footwear Magazine.
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All-Pro NITRO 2 Race to Evolve
Latest Puma coverage

Charles Leclerc Stars in the PUMA x NAHMIAS Speedcat West Coast Makeover
PUMA and Los Angeles based designer Doni Nahmias are back with a second collaborative collection. This time it…

PUMA Marks Pokémon’s 30th Anniversary With a Full Footwear and Apparel Collection
PUMA and Pokémon have launched a collaborative collection marking the franchise’s 30th anniversary. The concept draws on the…

Adidas Is Reportedly Set to Pay €27 Million a Year to Add Red Bull to Its F1 Team Roster
Adidas is in advanced discussions to add Oracle Red Bull Racing to its Formula 1 portfolio. A reported…

Puma Drops the First Mclaren Racing Replica Collection Featuring Norris Piastri qnd 3 Indycar Drivers
Puma and McLaren Racing have launched their first-ever Replica Collection, a fan facing apparel line that mirrors the…

Puma x Porsche Extend Their Motorsport Story With a Racing Inspired SAU Capsule
Puma and Porsche are extending their motorsport story into bolder territory with the new Porsche Legacy x Puma…

PUMA Announces Long Term Partnership VfL Gummersbach with CEO Arthur Hoeld joining Advisory Board
PUMA announces a long term partnership with VfL Gummersbach, aligning the global sports brand with one of European…

Puma And Charles F. Stead Give The Suede A Premium Reset
PUMA is extending the Suede story again, introducing a new PUMA x Charles F. Stead take on the…

PUMA Partners with Shincell to Power the Next Generation of NITRO™ Running Foam
PUMA is moving to secure the next phase of its performance running story, teaming up with Chinese materials…

Top 10 Pink Basketball Sneakers Released Since A’ja Wilson’s A’One Debut
Since the debut of Nike A’One pink has moved decisively into the center of basketball footwear storytelling. What…

PUMA Hit With €357 Million Loss as It Completes a Full Year Strategic Reset
PUMA has finished a deep strategic reset in 2025, absorbing a sharp sales decline and a swing to…

Global Sports Apparel Market Is Set to Grow From $243 Billion in 2025 to Nearly $384 Billion by 2032
The global sports apparel market is on track to grow from $243.80 billion in 2025 to nearly $383.88…

The Top 10 Marathon Shoes
Marathon season remains one of performance retail’s most reliable revenue drivers, with demand shifting toward carbon plated innovation…

Foot Locker Stages the largest All Star Activation in Los Angeles
Foot Locker is returning to NBA All Star Weekend for the third consecutive year with its largest activation…

The 10 Footwear Brands Setting the Industry Standard For Sustainability
In 2026, “sustainability strategy” is no longer a brand story. It is a measurable operating system: materials that…

The Top 10 Footwear Brands Leading Textile Innovation
In performance footwear, ‘innovation’ is no longer just foam chemistry or carbon plates. The real competitive edge is…

10 Ballet Inspired Sneakers Defining 2026
Ballet sneakers, often dubbed sneakerinas, have evolved from quirky hybrid footwear into one of fashion’s most influential and…

10 Of The Most Influential Male Athletes Right Now
Over the last five years, men’s athlete endorsements have undergone a quiet but consequential reset. The most valuable…

The 10 Most Influential Female Athletes Right Now
Over the last five years, women’s sports have shifted from a marketing add on to a primary growth…

10 moments that defined the adidas vs. Puma rivalry
The rivalry between Adidas and Puma began as a family dispute long before it became a global brand…

2026 Lifestyle Footwear Brand Power Rankings
Every percentage point reflects more than sales. It tells a story of cultural relevance, wholesale power, direct to…

Anta Sports Marks A New China Led Era With A 29% Stake In Puma
China’s Anta Sports’ move to buy a major stake in Puma marks one of the most significant power…

Puma Debuts Suede House at Paris Fashion Week
Puma is centering its classic Suede sneaker at Paris Fashion Week with Suede House, an immersive space in…

PUMA and McLaren Racing Enter Global Partnership with New Collection
PUMA and McLaren Racing are entering a multi year global partnership that ties team performance, fanwear, and lifestyle…

Nike’s Top 10 Footwear Only Competitors
Nike does not compete in a single sector. It competes across performance, culture, and scale, and that means…
