Sidney Crosby Joins Lululemon as New Ambassador Ahead of Milano Cortina 2026
Lululemon has officially welcomed Canadian athlete and National Hockey League (NHL) superstar Sidney Crosby as its newest Ambassador.…
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Sheralven and Game On Launch MESSI Platinum Fragrance Across the U.S.
MESSI Platinum sets a new standard for athlete driven luxury fragrance. Collaboration Elevates Messi’s Fragrance Journey Sheralven, a…
Under Armour and Wisconsin Sign 10-Year Extension to Advance Student-Athlete Innovation
Under Armour and the University of Wisconsin–Madison have officially announced a major milestone: a 10-year extension of their…
LA Kings Team Up with HexClad in New NHL Culinary Partnership
LA Kings and HexClad are turning up the heat on and off the ice. A First-of-Its-Kind NHL Culinary…
On Opens First Mexico Store as Latin America Expansion Accelerates
On steps deeper into Latin America with a new community-first hub in Mexico City. On Opens First Mexico…
Indoor Football League Partners with FanDuel Sports Network for 2026 National Broadcast Deal
The Indoor Football League (IFL) has officially announced a landmark broadcast partnership with FanDuel Sports Network. This will…
Lululemon Unveils New Global Flagship Design Inspired by Movement and Community
Lululemon introduced a bold new store design concept last week as it opened two flagship locations. These locations…
Revolve Group To Spotlight Growth Story At December Investor Conferences
Revolve steps onto the global investor stage this December with a trio of high‑profile conference appearances. Revolve’s December…
Hydration Is the New Performance Gear: Why Runners Are Pairing Buoy Drops with Their Favorite Shoes
For decades, performance footwear has been the hero of the running world. From carbon plates to energy-return foams,…
On Opens First Spain Store in Madrid’s Golden Mile
Swiss premium sportswear brand On has reached a major milestone in its global expansion with the opening of…