Lululemon Founder Chip Wilson Launches a New Athletic Brand Venture
Chip Wilson, the founder of Lululemon, announced on April 17, 2026 that he is building a new business…
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Business
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The British Outdoor Brand Monterrain Just Launched Its First Ever Trainer in Two Silhouettes
Monterrain, the British outdoor performance apparel brand, entered the footwear market on April 9, 2026, launching its first…
Lauren Betts Is the Latest WNBA Star to Join Reebok Following Angel Reese’s Signature Shoe Success
Reebok announced on April 16, 2026, that Lauren Betts has joined the Reebok Basketball family, making the Washington…
Billabong’s First Eyewear Collection Is Coming in 2026 Through a New L’Amy Partnership
Billabong and Connecticut based eyewear manufacturer L’Amy America announced a new licensing partnership on April 15, 2026, under…
On Running Brings Its 15th U.S. Store to Boston’s Back Bay Ahead of the Marathon
On Running, the Swiss performance sportswear brand opened its first Boston store on April 15, 2026, located at…
James Carnes Joins PUMA From Adidas to Lead a Newly Created SVP Creative Direction Role
PUMA appointed James Carnes as Senior Vice President Creative Direction on April 13, 2026, effective immediately, in a…
A London Pop Up Made Exact Lululemon Dupes but with Renewable Energy
A climate advocacy group called Action Speaks Louder staged a faux pop up store in London in late…
Texas AG Ken Paxton Opens A Formal PFAS Investigation Into Lululemon’s Activewear Claims
Texas Attorney General Ken Paxton launched a formal consumer protection investigation into Lululemon on April 13, 2026, issuing…
Gymshark is opening its first public gym in Miami’s Wynwood district this summer
Gymshark, the British fitness apparel and lifestyle brand, has announced that it will open its first ever public…
Omni Hotels and Peter Millar Announce Exclusive Lifestyle Partnership with Debut Custom Suites in California and Texas
Omni Hotels & Resorts and Peter Millar announced an exclusive lifestyle partnership on April 10, marking Omni’s first…
ASOS Collection 03 with Adidas Originals Arrives Alongside Exclusive Bronze Snake UK Deal
ASOS and Adidas Originals to launch Collection 03 on April 16, the third and largest chapter in an…
WORKSOUT Opens Its First Japanese Flagship in Tokyo’s Aoyama on April 11
WORKSOUT, the influential South Korean streetwear and sneaker brand, opens its first Japanese flagship on April 11 at…
Jordan Brand and LA Golf Collective swang Announce a Multi Year Community Partnership
Jordan Brand and LA based golf collective swang have announced a multi year partnership built around community access…
Fleet Feet and Nike Formalize a Full Nationwide Partnership Built Around the Pegasus 42
Fleet Feet and Nike have formalized an expanded vendor partnership, moving Nike Running from a limited presence in…
WHOOP’s $10B Valuation Signals Wearables Are No Longer Just Fitness Tools
WHOOP closed a $575 million Series G round on March 31, 2026. This lifted its valuation to $10.1…
Nike Studios Closes All Locations Just 3 Years After Launching With FitLab
Nike closed all of its Nike Studios boutique fitness locations on March 27, ending a roughly three year…
Sporty & Rich Opens Its LA Flagship on Melrose Ave This Weekend
Sporty & Rich is opening its Los Angeles flagship store on Melrose Avenue. This brings the wellness driven…
Dr. Martens Brings Its Craft Zone to Seoul’s Gangnam District With a New Dosan Park Flagship
Dr. Martens has opened its Dosan Park store in Seoul’s Gangnam district. The store is a two floor…
GOAT Group Launches sneakers.com to Reach Everyday Shoppers with an Average Price Point of $70
GOAT Group has introduced sneakers, a new platform targeting everyday sneaker consumers with a curated selection of footwear…
SHIMA SEIKI Joins CLO’s Ecosystem Partnership Program to Build a Digital to Physical Knitwear Pipeline
CLO Virtual Fashion and SHIMA SEIKI have formally entered the CLO Ecosystem Partnership Program (EPP). The agreement connects…
Shantel Jackson Expands Shoe Gummi Beyond High Heels and Launches a Founder Led YouTube Series
Shantel Jackson is scaling Shoe Gummi, her patented outer sole technology brand built to reduce high heel discomfort,…
From $125 million to $10.1 billion Valuation, How Kevin Durant’s Whoop Stake became his Best Investment Yet
Whoop has closed a $575 million Series G at a $10.1 billion valuation, turning Kevin Durant’s 2017 entry…
Adidas Is Reportedly Set to Pay €27 Million a Year to Add Red Bull to Its F1 Team Roster
Adidas is in advanced discussions to add Oracle Red Bull Racing to its Formula 1 portfolio. A reported…
ANTA Signs Klay Thompson to a Lifetime Partnership and Opens Its First North American Flagship in Beverly Hills
ANTA has announced a lifetime endorsement agreement with Klay Thompson, the first lifetime deal in ANTA Basketball history,…