PUMA Partners with Shincell to Power the Next Generation of NITRO™ Running Foam
PUMA is moving to secure the next phase of its performance running story, teaming up with Chinese materials…
Business
977 posts
Olé Cocktail Co. Expands its ASICS LA Marathon Partnership with Multi Year Deal
Olé Cocktail Co. is doubling down on the ASICS Los Angeles Marathon, extending its role as an official partner…
Top 10 Performance Brands Expanding into Technical Footwear
Over the past five years, footwear has emerged as one of the most strategically important growth categories across…
Top 10 Pink Basketball Sneakers Released Since A’ja Wilson’s A’One Debut
Since the debut of Nike A’One pink has moved decisively into the center of basketball footwear storytelling. What…
PrimaLoft Names BOA Veteran Eric Weis as President in a Commercial Growth Leadership Reset
PrimaLoft is tightening its commercial focus with a leadership reset. The company is naming Eric Weis as president…
Alo Yoga Brings Oasis Wellness Activation Back to Paris Fashion Week
Alo brought its Oasis wellness activation back to Paris Fashion Week for the fall winter 2026-27 season, sharing…
Thom Browne’s Selfridges Installation Turns the Office Into a Fashion Set
Luxury fashion designer Thom Browne has transformed the Corner Shop at Selfridges into an immersive environment that blurs…
PUMA Hit With €357 Million Loss as It Completes a Full Year Strategic Reset
PUMA has finished a deep strategic reset in 2025, absorbing a sharp sales decline and a swing to…
The Strait of Hormuz Lost 70% of Shipping Traffic and the Fashion Industry Is Already Paying for It
The U.S.-Israeli military operation launched against Iran on February 28, 2026, has sent an immediate shockwave through the…
Saucony Hits a Record $533 Million as Wolverine Worldwide Closes Q4 With 4.6% Growth
Wolverine Worldwide closed Q4 2025 with solid topline growth and a standout quarter for Saucony, as the running…