Why Women’s Sports Are the Next Marketing Frontier, Report
With fandom evolving and cultural relevance on the rise, women’s sports are fast becoming one of the most…
Business
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PepsiCo Taps into Formula 1’s 1.6 Billion Viewers with Global Partnership
PepsiCo and Formula 1 join forces in a major new global partnership set to energize fans in 2025…
Pvolve and Tally Health Launch 6-Month Plan to Help You Feel 10 Years Younger
Pvolve and Tally Health have partnered to launch a groundbreaking program focused on longevity and proactive wellness. Pvolve,…
Here’s Who Owns Foot Locker Now
Foot Locker is in the process of being acquired by Dick’s Sporting Goods. On May 15, 2025, Dick’s…
Karl Kani Signs State Champion King Kendrick to First NIL Deal
Streetwear pioneer Karl Kani, renowned for shaping hip-hop fashion and breaking barriers as the first non-sportswear brand on…
Cole Haan X Catapult Group Launch Golf Apparel Line
Cole Haan, the iconic American footwear and lifestyle brand, is set to launch a new era in its…
NIKE and LEGO Announce Multi-Year Partnership to Champion Play, Creativity, and Sport
Two of the world’s most iconic brands, NIKE, Inc. and the LEGO Group, have unveiled a groundbreaking multi-year…
SQAIRZ Named Official Footwear Partner for Youth Baseball Performance
Perfect Game, the world’s largest youth baseball and softball platform and scouting service, has announced a landmark multi-year…
A Chef’s Vision for Better Work Shoes
Daniel Shemtob’s journey from acclaimed chef to footwear innovator is rooted in the relentless pace and physical demands…
Athletic Footwear Market to Hit $258B as Brands Race for Green Dominance
The global athletic footwear market, valued at $125.98 billion in 2024, is projected to grow at a 3.76%–6.86% CAGR through 2033,…