Fashion

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Birkenstock, the iconic German footwear brand renowned for its ergonomic designs and commitment to foot health, has opened its tenth company-owned US retail store in Nashville, Tennessee, solidifying its growth in the American market.…

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In a groundbreaking move that merges the worlds of iconic toys, professional sports, and fashion, Mattel’s Barbie brand has joined forces with the Professional Women’s Hockey League (PWHL) and Canadian lifestyle brand Peace Collective.…

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In a move that highlights its commitment to empowering women in sports, Roots, the iconic Canadian lifestyle brand, has announced an exciting partnership with Toby Fournier, the talented basketball sensation from Duke University.…

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Women’s sports are emerging as the ultimate power play for fashion and beauty brands.

Hanes Launches First-Ever Cross-Category Athleisure To Challenge Premium Brands

Hanes, America’s No. 1 basic apparel brand, has launched Hanes Moves, its first-ever cross-category athleisure line, marking a strategic expansion into the $55 billion activewear market.…

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In a move that marks the end of an era, Donatella Versace has announced her decision to step down as the Chief Creative Officer of Versace, a position she has held with distinction for nearly three decades.…

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In celebration of Women’s History Month, we shine a spotlight on Onalaja, a contemporary women’s wear brand that is redefining luxury fashion with its unique blend of African heritage and modern design.

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When the NLE Choppa Duck Boot launched in May 2024 it quickly became a cultural moment.…

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Saucony, the global performance running and lifestyle brand, has unveiled its latest global brand campaign, Run as One, a powerful ode to the brand’s rich heritage and the evolving cultural landscape of running.…

e.l.f. Cosmetics and NWSL Announce Landmark Partnership to Empower Women in Sports

e.l.f. Cosmetics, a brand from e.l.f. Beauty  has forged a groundbreaking multi-year sponsorship with the National Women’s Soccer League (NWSL).…