Business Events Lifestyle Sports ASICS x Little Tokyo Table Tennis Debut GEL-RESOLUTION 5 in Paris ASICS uses Paris Fashion Week to do more than show a collaboration; it uses the moment to define… byAlyssa J. MannJuly 5, 2026
Events Fashion Lifestyle Next Level Apparel Joins Got Sole 2026 Tour With Premium Blank Apparel Next Level Apparel’s partnership with Got Sole for the 2026 U.S. tour is a strategic move. The Next… byFM TeamJuly 4, 2026
Events Fashion Industry Retail New York or Nowhere Launches First WNBA Collaboration With New York Liberty New York or Nowhere steps into professional women’s basketball with its first WNBA collaboration, partnering with the New… byFM TeamJuly 3, 2026
Events Fashion Shoes Sports adidas x Brain Dead Predator Revives a 90s Football Icon with Disney adidas Originals is leaning into 90s football nostalgia with a new collaboration that brings Brain Dead and Disney… byAlyssa J. MannJune 28, 2026
Business Events News Retail MAAP HYPERFORMANCE Brings Elite Cycling to Paris Fashion Week MAAP is using HYPERFORMANCE to place elite cycling squarely inside the Paris Fashion Week conversation. The project, presented… byFM TeamJune 28, 2026
Events Fashion Industry Lifestyle Comme des Garçons Transforms Dover Street Market Paris with New Installation Comme des Garçons is using a new courtyard installation at Dover Street Market Paris to reinforce its role… byFM TeamJune 28, 2026
Business Events Fashion Industry Veilance Brings Luxury Technical Apparel to Paris Fashion Week Veilance is using Paris Fashion Week to sharpen its role as the most considered expression of Arc’teryx design.… byFM TeamJune 28, 2026
Events Fashion News Umbro PROJECT by Aitor Throup Reimagines the Future of Football Design Umbro is using PROJECT with Aitor Throup to push beyond traditional kit design and into a more radical… byFM TeamJune 28, 2026
Events Fashion Lifestyle adidas and Rick Owens Unveil SS27 Collection at Paris Fashion Week adidas is using its latest collaboration with Rick Owens to push deeper into the luxury fashion space. Introducing… byFM TeamJune 27, 2026
Events Fashion Industry C.P. Company Showcases SS27 Fabric Innovation at Paris Fashion Week C.P. Company is using Paris Fashion Week less as a runway moment and more as a lab showcase.… byFM TeamJune 27, 2026