741 Performance and Zellerfeld Debut a 3D Printed Basketball Shoe at NBA All Star
741 Performance and Zellerfeld are using NBA All Star weekend to present a case for what athlete led,…
Events
158 posts
ASOS Locks Up Pink 9060s For Crack the Code Interactive Giveaway
ASOS ran a gamified marketing activation using combination locked lockers to give away 30 pairs of the retailer’s…
Footwear Global Events Calendar
Today’s most influential events are no longer just trade shows, rather, they are commercial proving grounds where retailers…
Footwear North American Events Calendar
The footwear industry moves at the pace of its trade calendar. From performance innovation showcases to luxury fashion…
Foot Locker Stages the largest All Star Activation in Los Angeles
Foot Locker is returning to NBA All Star Weekend for the third consecutive year with its largest activation…
The Top 10 Olympic Uniforms Bringing Runway Energy to Milano Cortina
The Olympic Games have become one of fashion’s most visible global stages. What was once functional team apparel…
Jordan Brand Takes Over LA With a ‘Giant Jumpman’ for All Star Weekend
Jordan Brand is marking its NBA All Star Weekend presence in Los Angeles with a larger than life…
Lululemon Brings Studio Yet to Melrose for a Three Week Training Takeover
Lululemon is bringing its Studio concept to Los Angeles with Studio Yet, a three week, high intensity training…
The NFL SuperBowl Fashion Events Happening This Week
The Super Bowl has become a convergence point for sport, music, and sponsorship capital, but it has also…
Inside New Balance’s Pie And Mash Takeover For The London Marathon Training Range
New Balance’s Fresh Foam 1080v15 and London Marathon Training Range campaign leans into London’s local running culture with…