Bank of America and Sir David Beckham Unite to Grow “Sports with Us”
Sport becomes a global engine for connection, opportunity, and impact. A Landmark Partnership at the Intersection of Sport…
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PUMA Shifts ULAC Partnership to Exclusive Licensing Agreement to Streamline North American Operations
PUMA, the global sportswear powerhouse, has officially transitioned its long-standing relationship with United Legwear Company LLC (ULAC) from…
Chippewa Boots Revives the Iconic Super Logger With Modern Comfort and Rugged Upgrades
Chippewa Boots, a name long associated with rugged durability, American heritage, and uncompromising craftsmanship, has officially announced the…
Candace Parker Joins PAC as Board Co-Chair, Advancing Athlete Representation and Post-Career Support
The Pro Athlete Community (PAC), the first members-only network dedicated entirely to supporting professional athletes as they navigate…
Under Armour and Stephen Curry Part Ways After Decade-Long Partnership
A transformative shift for Under Armour and Stephen Curry signals new directions with performance goals and a stronger brand discipline. The Big Split (Under Armour and…
Monster Energy Becomes Official X Games League Partner
X Games and Monster Energy just announced a massive three-year partnership set to transform action sports for athletes…
Puma Expands Logistics Capacity With New 440,000-Square-Foot Center in France
Puma scales up for sustainable growth in France Puma has announced plans to open a new 440,000-square-foot logistics…
Nike Champions Women’s Retail in London With New King’s Road and Selfridges Stores
Nike steps up its game for women with exciting new shopping experiences on King’s Road and inside Selfridges…
Nike Philip H. Knight Campus Renaming Signals New Era of Innovation and Tribute to Phil Knight
Nike Philip H. Knight Campus, formerly known as Nike’s World Headquarters, marks a historic tribute to co-founder Phil…
Under Armour and Notre Dame Announce 10-Year Research Partnership for Innovation and Sustainability
A historic collaboration will integrate sportswear innovation with advanced academic research to benefit athletes and the environment. Partnership…