New Balance Signs Tottenham Hotspur and England Fullback Djed Spence as Its Latest Global Football Athlete
New Balance has signed Djed Spence, the 25 year old Tottenham Hotspur fullback and England international, as its…
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Shantel Jackson Expands Shoe Gummi Beyond High Heels and Launches a Founder Led YouTube Series
Shantel Jackson is scaling Shoe Gummi, her patented outer sole technology brand built to reduce high heel discomfort,…
A Federal Judge Has Overturned the Jury Verdict That Fined Lululemon $335,000 for Flyknit Patent Infringement
A US federal judge in the Southern District of New York ruled on March 31, 2026, that Nike’s…
From $125 million to $10.1 billion Valuation, How Kevin Durant’s Whoop Stake became his Best Investment Yet
Whoop has closed a $575 million Series G at a $10.1 billion valuation, turning Kevin Durant’s 2017 entry…
ASICS and CARNIVAL Drop the GEL KAYANO 12.1 “Phra Nakhon” as a Bangkok District Tribute
ASICS and Bangkok based retailer CARNIVAL have released the GEL KAYANO 12.1 “Phra Nakhon,” a colorway inspired by…
ANTA Signs Klay Thompson to a Lifetime Partnership and Opens Its First North American Flagship in Beverly Hills
ANTA has announced a lifetime endorsement agreement with Klay Thompson, the first lifetime deal in ANTA Basketball history,…
DJ Khaled’s 10,000 Pair Sneaker Collection Now Has Its Own Personal IMBOX Protection Machine
IMBOX Protection has delivered a custom, personalized footwear protection machine to DJ Khaled’s Miami home. This is the…
Kindthread Opens its First Standalone Store Bringing its Performance Driven Healthcare Apparel to Los Angeles
Kindthread, the premium healthcare apparel company behind Landau, White Cross, and Beyond Scrubs, has opened its first standalone…
e.l.f. Cosmetics Partners with Basketball Star Flau’jae Johnson to Inspire the Next Generation
e.l.f. Cosmetics has announced a year long partnership with Flau’jae Johnson, LSU guard, rapper, and founder of More…
Roots Renews Its Activewear Ambassador Partnership with Duke University’s Toby Fournier
Roots has renewed its Activewear Ambassador partnership with Canadian NCAA standout Toby Fournier of Duke University, entering year…