Inside Devlin Hodges’ New Club Country Golf and Outdoor Lifestyle Line
Club Country is the latest entrant in U.S. men’s lifestyle apparel, launched by former NFL quarterback and lifelong…
Retail
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Outopia Secures Series B Funding to Push Its Trail Running Roots Into a Broader Outdoor Lifestyle Brand
Outopia, a young Chinese outdoor performance brand founded in 2021, has secured a new Series B funding round…
Comme des Garçons Drops Pan African Inspired Capsule With Jah Jah Studio
Jah Jah Studio is back with Comme des Garçons SHIRT for Spring Summer 2026, delivering a five piece…
ASOS Locks Up Pink 9060s For Crack the Code Interactive Giveaway
ASOS ran a gamified marketing activation using combination locked lockers to give away 30 pairs of the retailer’s…
Ugg Steps Up New Spring Collection with Central Cee and Su Yiming
Ugg is sharpening its men’s story for Spring 2026, casting Central Cee and Su Yiming in a new…
Under Armour Bets on Women’s Flag Football With Click Clack The Next Era Campaign
Under Armour is opening a new chapter in its football story with Click Clack, The Next Era, a…
SKIMS Taps Kylie Jenner To Launch Soft Stretch Everyday Cotton Essentials
Skims is expanding its core essentials offer with a new Everyday Cotton collection fronted by Kylie Jenner, positioning…
Nike Taps JuJu Watkins as the First Co Creator in the LeBron NXXT Gen Franchise
Nike Basketball introduces the LeBron NXXT Gen by JuJu, the first signature collaboration within LeBron James’ NXXT Gen…
Nike Atelier Debuts with Custom Winter Ensemble For Jannik Sinner in Milan
Nike is introducing a new design platform, Nike Atelier, with a custom winter ensemble created for Italian tennis…
Lululemon Drops Lunar New Year Limited Collection EasyFive and Tennis Line
Lululemon is launching three distinct collections for Lunar New Year 2026, framed around the theme of wardrobe reset…