Maybelline Partners with WWE for First-Ever Cosmetics Deal at Evolution
Maybelline New York, has made history by becoming WWE, the global leader in sports entertainment, first-ever official cosmetics partner,…
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Carhartt and ’47 Launch New MLB Collection for All 30 Teams at All-Star Week
Hardworking baseball fans can now show their team pride with a rugged new collection designed for both the…
New Balance Enters Gaming with SV2 as First Official Ambassador
New Balance has officially entered the gaming space by naming SV2 as its first-ever gaming ambassador, marking a…
Nike Unveils Sabrina 3 Signature Sneaker Ahead of July 24 Release
Nike has officially launched the latest signature sneaker for WNBA star Sabrina Ionescu, featuring upgraded performance tech and…
Fanatics and Complex Launch BLACKPINK Sports Capsule in US
BLACKPINK’s first-ever sports-inspired fashion collection arrives in the US with exclusive city-themed pieces for fans. BLACKPINK IN YOUR…
Juan Valdez Named Official Coffee Partner of Los Angeles Rams
A landmark partnership brings the rich taste of Colombian coffee to Rams fans at SoFi Stadium. The Los…
Google Maps App Launches on Garmin Smartwatches Across 4 Series
Garmin users can now experience the power of Google Maps directly on their wrist with the official app…
Skechers Launches SKX_2 Football Boot Across Europe
Skechers has officially launched its next-generation SKX_2 football boot across Europe, featuring performance-driven upgrades inspired by pro player…
Jimmy Butler Launches BIGFACE Coffee Pop-Up in San Francisco
Square today announced that Golden State Warriors star and Square seller Jimmy Butler will bring BIGFACE to San Francisco through an exclusive pop-up…
Daniel Sandoval and Kim Lea Mueller Triumph at Brussels Urban Sessions
BMX fans witnessed history at Parc du Cinquantenaire as two standout athletes claimed top honors at one of…
Nitro Circus and Dickies Launch Free BMX Shows at Walmart This Summer
Nitro Circus and Genuine Dickies are hitting the road this summer with a free BMX stunt tour across…
Adidas Unveils Jeremiah Smith Newest Student-Athlete Partner
Ohio State wide receiver Jeremiah Smith is the newest addition to the Adidas student-athlete roster. Adidas has officially…
University of Tennessee to Switch from Nike to Adidas After Failed Deal
The University of Tennessee is set to reunite with Adidas as its official apparel partner in 2026 after contract renewal…
Nike Becomes Official Sportswear Partner for Team Visma Lease a Bike in 2025 Rollout
Team Visma | Lease a Bike has chosen Nike as its new off-bike sportswear supplier starting July 2025.…
ANTA Unveils 6 Kyrie Irving Styles at China Fashion Tour
Step into the world of Kyrie Irving’s ANTA signature line, where every sneaker tells a story of heritage,…
Adidas Originals Unveils 6 Collaborations at Paris Fashion Week 2025
Adidas Originals made headlines at Paris Fashion Week 2025 by unveiling six groundbreaking collaborations that blend football heritage…
REIGN Unveils 2025 Warrior Program for 100 Elite Athletes
REIGN Total Body Fuel is searching for the nation’s most dedicated and inspiring fitness leaders with the launch…
Pacsun Launches UFC Capsule at International Fight Week 2025
Pacsun made its debut at UFC X during International Fight Week 2025 with a new limited-edition capsule collection…
PUMA and Borussia Dortmund Extend 12-Year Collaboration With New Fanwear Launch in 2025
PUMA and Borussia Dortmund are strengthening their legacy of innovation and fan connection with a renewed partnership and…
10 Best Tennis Shoes of 2025 Ranked by Performance and Comfort
Tennis shoes in 2025 are more advanced than ever with upgraded traction, cushioning, and fit built for every…
Chrysler Partners With NFL Rookie Dillon Gabriel Ahead of 100th Anniversary
NFL rookie quarterback and former Heisman Trophy candidate Dillon Gabriel has signed an endorsement deal with the Chrysler brand, becoming a…
DICK’S Extends WNBA Partnership to 2028 Across 13 Markets
DICK’S Sporting Goods and the Women’s National Basketball Association (WNBA) have announced a multi-year extension of their partnership,…
Nike Drops Air DT Proto 92 Braves Edition in 2025 Honoring Deion’s Double Play
Nike is releasing a special edition sneaker to celebrate Deion Sanders’ historic achievement of playing in both an…
Tony the Tiger and Tony Hawk Join Forces as Gaming Collabs Hit $93B
Tony the Tiger and Tony Hawk reunite in 2025 for a bold new collaboration that blends skateboarding, gaming,…