SQAIRZ Named Official Footwear Partner for Youth Baseball Performance
Perfect Game, the world’s largest youth baseball and softball platform and scouting service, has announced a landmark multi-year…
Sports
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Venus Williams Champions Global Wellness with Strategic Investment in Walking App WeWard
Tennis icon and entrepreneur Venus Williams has taken her advocacy for health to new heights, joining forces with…
Pickleball Footwear Market to Double by 2034 as Sport’s Popularity Soars
The global pickleball shoes market is experiencing rapid growth, driven by the sport’s rising popularity. Valued at $0.5…
Ben Johns 3D Orthotic Helps 48M Pickleball Players Prevent Injury
Foot Solutions, a leading footwear and custom orthotics retailer, has partnered with pickleball champion Ben Johns to launch a specialized 3D-printed…
Electrolit Targets NWSL’s 28% Growth with Diana Ordóñez Deal
Electrolit has partnered with Houston Dash forward Diana Ordóñez as its latest brand ambassador, reinforcing its commitment to elite athlete…
Coach Leverages WNBA Record 2025 Draft Attendance for Multiyear Partnership
Coach and the Women’s National Basketball Association (WNBA) have launched a multiyear partnership centered on empowering self-expression through…
PUMA’s 5AM High Drops Targets 42% Weather-Bound Runners with Free Deviate NITRO
Global sports brand PUMA has launched 5AM High Drops, a worldwide activation encouraging runners to embrace early-morning workouts by offering…
BN3TH’s 4-Style Spring Drop Merges 3D Pouch Tech and D1 Athletes
BN3TH Underwear, the Vancouver-based brand renowned for its patented Original 3D Pouch Technology™, has unveiled its “Rise In Comfort” campaign,…
818 Tequila’s 47 Awards Power NASCAR Push With Toni Breidinger in $12.9B US Spirit Market
Kendall Jenner’s 818 Tequila has forged its first national sports partnership with NASCAR driver Toni Breidinger, marking the…
Ja Morant Propels Kool-Aid Nike’s $130 Sneakers
In a vibrant fusion of nostalgia and streetwear, Kool-Aid and Nike have unveiled the Nike x Kool-Aid Ja 2, a limited-edition sneaker collection…