Microsoft and NFL Extend Partnership to Drive AI Innovation in Football
Microsoft Copilot and Azure AI will fuel decision-making game day operations and front-office efficiency in a multi-year league-wide…
Technology
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Toyota 2025 Becomes Official Flag Football Sponsor for SI Women’s Games in Oceanside
The inaugural Sports Illustrated Women’s Games launches in October with world-class talent community engagement and a new focus…
Tristan Thompson Joins World Mobile as Chief Digital Equity Officer
NBA champion Tristan Thompson, known for his on-court achievements and deep ties to Web3 and technology innovation, has stepped into…
Hyperice Launches Runner Recovery Program With Atlanta Run Club, Do Not Disturb
Hyperice Atlanta Run Club and Do Not Disturb join forces to bring elite recovery and wellness to the…
TCL Names Olympic Skier Eileen Gu Global Brand Ambassador Ahead of Milano Cortina 2026
Eileen Gu joins TCL to inspire greatness and support women’s empowerment as the brand builds on its Olympic…
ESPN and FOX One Launch $39.99 Streaming Bundle
ESPN and FOX One have announced a new bundle partnership that will transform the streaming experience for sports and entertainment fans.…
UFC Signs Seven-Year $1.1B Streaming Deal With Paramount+ Starting 2026
Starting in 2026 UFC’s live events will stream exclusively on Paramount+ giving fans unprecedented access and shifting away…
Shoe Palace Partners with Centric Software to Streamline 250 Stores and eCommerce Growth
Shoe Palace, a leading national retailer in fashion and footwear, has selected Centric Software and its Centric PLM solution to centralize…
H2O Audio Florence Launch Waterproof TRI 2 Bone Conduction Headphones
H2O Audio, the industry leader in waterproof, high-performance multisport headphones, has teamed up with premium ocean-sport brand Florence to debut the limited-edition…
Choice Privileges 2025 College Football VIP Access Features 15 Top Teams and 40 Premium Packages
College football fans can get exclusive access to top teams through Choice Privileges VIP gameday experiences. Through Choice…